This is a short story about feelings. Back in my younger days, I was a theater person. I mean, I still feel like a theater person, but as an audience member. Then, I was a performer. As a little girl, my dream was to be a ballet dancer. Watching ballet can still make me cry […]
What do you have to offer?
I’ve been gobbling up a series Steven Screen has been writing about your fundraising offer. Go read everything he’s been writing! This is such a critical part of any appeal you will send. Yet, it’s often overlooked. And that’s a shame because when you can work out the offer the rest of the piece is […]
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8 easy ways to write a better fundraising appeal
Here’s what I know about writing good fundraising letters: You can practice and study for years and still feel like you’re only scratching the surface. There’s always something new, because we’re always learning something new. So perfection will always be out of reach. But don’t let the perfect get in the way of the good. […]
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I am more than my checkbook
Does a well-written appeal really matter? In the rush to get something, anything, out the door on time, does it really matter how good it is? Judging from my mailbox, many charities – even large ones – don’t seem to think so. The mistakes range from simple to fix ones – like formatting problems – […]
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No fundraising plan? Don’t worry. Here’s what you can do.
So, it’s October and you still haven’t gotten around to making a plan for your fundraising through December. Yeah. You’re screwed. No, just kidding. You can still make this work. But you need to start today. Why not just wing it? Just do what you always do, right? Who has time to think about this when […]
