Do you want to write a great fundraising appeal? Here are some quick tips for you! 1. Start with a great story Find a story that illustrates the “why” of your organization. Talk to your program staff. Gather several stories and see which one is best. This won’t be the story that shows off the […]
Write a better fundraising appeal
A better fundraising appeal? A better fundraising appeal is simple. You’ve probably heard this before. But my mailbox says too many writers are not taking it seriously. Do you want to write a better fundraising appeal? Do you want to get read? Keep your fundraising appeal simple. I’m talking 4th to 6th grade level, simple. […]
Is this any way to treat a friend?
I don’t treat friends like this, do you? I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must-open” things. Then I go through the rest. One glance at the envelope is usually enough to tell me whether I want to bother opening it. […]
Can we stop this in its tracks, please?
Okay, I admit it might already be too late. This nonsense is out there and may be growing in the wild. But if I can persuade you not to jump on this bandwagon, I’ll be very happy. What am I talking about? Appeals made to look like bills. Yup, instead of a warm and genuine […]
Do you want to really connect? Show, don’t just tell me.
How do you connect with donors? Show more. Yes, this is one more post about the importance of emotion in your fundraising. This time, let’s look at images, not words. There is no faster way into our brains than an image. When we read, our brains recognize images as words. We’re constantly translating. (And remember […]
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