Picture this scenario: a fundraiser sits at their desk, hovering over the send button for a follow-up email. A generous supporter made a gift three days ago, and their employer offers a 1:1 match. The fundraiser knows this extra contribution could double the impact on their programs, yet they hesitate. They worry that sending another […]
Unlocking Beautiful Donor Relationships Through the Power of Data
Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious mistake. Because in fundraising, data isn’t the opposite […]
Arts Fundraising: Engage and Inspire Your Donors
Art – in all its forms – is meant to move us. And it’s meant to be experienced – to create a reaction that is body-and-soul deep. Donor experience matters – a lot – to every nonprofit that needs donors. But arts fundraisers have an advantage. Their mission is an experience. If yours is an […]
How you can use the Benjamin Franklin effect
The Benjamin Franklin effect describes how doing a favor for someone can actually make us feel more positive about that person. The phenomenon is named after Benjamin Franklin, one of the Founding Fathers of the United States of America, who wrote about the concept in his autobiography. From The Decision Lab: While serving in the Pennsylvania Assembly, […]
13 Quick tips for your next fundraising appeal
Do you want to write a great fundraising appeal? Here are some quick tips for you! 1. Start with a great story Find a story that illustrates the “why” of your organization. Talk to your program staff. Gather several stories and see which one is best. This won’t be the story that shows off the […]
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