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Empathy: the smart fundraiser’s superpower

Empathy: the smart fundraiser's superpower

Could a small change in your thinking make you a more successful fundraiser? I was reading an article about empathy and marketing the other day. It began with an example of Oxo, a company that makes household items. On the way into their office is a wall. It’s covered with lost gloves – a reminder […]

Filed Under: Blog, Fundraising Tagged With: donor experience, donor journey, empathy 4 Comments

5 ways to improve your donor communication

5 ways to improve your donor communication

Are you thinking about your end of year appeal yet? If you’re planning already – congratulations! If not, you’re probably not alone. Isn’t it still summer? And if putting together that big year-end campaign makes you feel a little panicky, you might want to consider preparation. Did you know there are things you can be […]

Filed Under: Blog, Donor communications Tagged With: donor experience, donor retention, End of year appeal 2 Comments

How you can harness the power of a niche brand

You may be small. But you can stand out.

According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest.  Broad brands have high brand recognition […]

Filed Under: Blog, Donors Tagged With: donor experience, donor focus, donor relations 4 Comments

Arts fundraising – why donor experiences are your big win

Donor experience matters – a lot – to every nonprofit that needs donors. And it takes many forms. But if yours is an arts organization, you have a built-in super power. Are you using it? What is “donor experience”? Just what it sounds like. What is it like to be a donor to your organization? […]

Filed Under: Blog, Donors Tagged With: donor experience, donor relationships 3 Comments

The Ultimate Guide On Donor Experience

The ultimate guide on donor experience

I recently had the pleasure to present a talk on donor personas to my local Tech 4 Good community group. During the discussion that we had, I had made a comment that using a person’s first name in a communication was not going to cut it for the donor experience. Someone asked me why that […]

Filed Under: Blog, Donors Tagged With: donor care, donor data, donor experience 6 Comments

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