Recently, Francesco Ambrogetti mentioned his new book to me. His title intrigued me and I asked him to tell me more. Following is a Q & A about his new book, Hooked on a Feeling. I love the title – what led you to it? Can you explain why you chose it? People need to […]
Empathy: the smart fundraiser’s superpower
Could a small change in your thinking make you a more successful fundraiser? I was reading an article about empathy and marketing the other day. It began with an example of Oxo, a company that makes household items. On the way into their office is a wall. It’s covered with lost gloves – a reminder […]
5 ways to improve your donor communication
Are you thinking about your end of year appeal yet? If you’re planning already – congratulations! If not, you’re probably not alone. Isn’t it still summer? And if putting together that big year-end campaign makes you feel a little panicky, you might want to consider preparation. Did you know there are things you can be […]
How you can harness the power of a niche brand
According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest. Broad brands have high brand recognition […]
Arts fundraising – why donor experiences are your big win
Donor experience matters – a lot – to every nonprofit that needs donors. And it takes many forms. But if yours is an arts organization, you have a built-in super power. Are you using it? What is “donor experience”? Just what it sounds like. What is it like to be a donor to your organization? […]