According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest. Broad brands have high brand recognition […]
Arts fundraising – why donor experiences are your big win
Donor experience matters – a lot – to every nonprofit that needs donors. And it takes many forms. But if yours is an arts organization, you have a built-in super power. Are you using it? What is “donor experience”? Just what it sounds like. What is it like to be a donor to your organization? […]
The Ultimate Guide On Donor Experience
I recently had the pleasure to present a talk on donor personas to my local Tech 4 Good community group. During the discussion that we had, I had made a comment that using a person’s first name in a communication was not going to cut it for the donor experience. Someone asked me why that […]