Winning a new donor is always an exciting feat. Your mission has inspired yet another individual to support your cause, and that’s something to celebrate. However, once you pull in new donors, it’s time to start strategizing how to keep them around. Too few nonprofits focus on donor retention, and the numbers show it. In […]
Planning
Your donor retention how-to
First, why does donor retention matter? Ah, donor retention. We talk about it often. But why does it matter? Acquiring new donors is hard and often expensive. (You still need to do it.) So not doing all you can to keep the donors you have is like tossing money out the window. Prioritize retention! Also… […]
Do you want to keep last year’s donors this year?
How to keep those donors Oh, hello 2024. Yes, your year-end fundraising efforts are over. Take a deep breath. Relax. OK. Enough of that. Time for 2024 fundraising! And here’s what I want you to think most about: retention. I hope you welcomed new donors last year. And maybe even welcomed back some others. But […]
Your fundraising communications calendar: how to
It’s never too late to get organized and create a fundraising communications calendar One of the secrets of successful fundraising is consistency. But if your calendar is hit and miss, or “ask for money when we’re in trouble”, you need to put some structure into your plans. Creating a communication calendar is how you do […]
Why your fundraising program should focus on people
Is your fundraising program based on a few big events each year? Or maybe on a handful of large corporate partnerships? Those can definitely bring in more money for each event or partnership agreement. But there are some good reasons those areas aren’t how you want to build a program that grows and lasts. Donor […]
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