Recently, Tom Belford at The Agitator shared information from the latest Fundraising Effectiveness Project Survey Report. Two statements jumped out at me. Perhaps most striking is the performance difference in retention between the top 20% organizations, who lost on average 14.1% of their new donors, whereas the bottom 20% lost a whopping and unforgivable 68.3%. Who […]
Why your smaller-dollar donors should matter
Why should you care? The Agitator ran an article about changes in giving that ought to concern us all. While overall giving was up last year, more of the money came from wealthy donors. Smaller dollar gifts declined. Do read the article, and the study, Gilded Giving, it references. In the article, Roger Craver points […]
4 ways to love the donors who love you most
How are you caring for your most loyal donors? I did a presentation a couple of weeks ago for Pamela Grow’s Motivate Monday series. We had a good time talking about ways to show some #donorlove. I wanted to share the ideas with you. Because they’re easy, inexpensive and great for building donor relationships. But […]
Do you want a successful year-end? Choose carefully today.
I don’t like to admit it, but summer’s nearly over. Everyone is back to school. And it’s time to gear up for the busiest time of the fundraising year. Do you have a plan to succeed? Strategy requires choices. With pinched budgets and big needs, making those choices can be tough. Where do you spend […]
7 Reasons to focus on your monthly giving program
Why you should get started today My first try at monthly giving happened years ago. As an unrepentant fundraising do-it-yourselfer, I read a lot. So more than 10 years ago, I happened on an article by Harvey McKinnon, author of Hidden Gold, about monthly giving. I knew I needed to give it a go. I […]