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How to help people feel connected now

Are you really connecting?

We’re zooming, we’re calling, we’re writing… but are we connecting? Here are some ideas to help people feel connected now. I read an article recently in Psychology Today about the importance of feeling understood. In fact, the title was: Feeling understood more important than feeling loved. Whoa. Maybe this is a good time to look […]

Filed Under: Blog, Donor communications Tagged With: donor communications, donor relationships 4 Comments

After the ask: why donor engagement matters

After the ask - how can you keep donors engaged?

Donor engagement is critical. How are you doing? You’ve probably seen donor retention numbers over the last several years. Over the last five years, donor retention rates have been between 44% and 46%. That’s not good. And acquiring new donors has only gotten harder and more expensive. (But don’t stop trying!) So, what are you […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: donor journey, donor relationships, donor retention 1 Comment

The important ways you say something without words

What are you saying without words?

What are you really telling donors? Last week, my friend Clay wrote a terrific piece about the importance of data in your fundraising program. You can – and should – read it here. (Don’t worry, I’ll wait.) Clay makes an important argument for not overlooking the “little” things. Hand data entry over to a novice, […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: data entry, donor care, donor relationships Leave a Comment

What can you do for your donors?

What can you do for your donors?

Last week, I wrote about seeking feedback from your donors. One thing you might really want to learn is what you can do for your donors. Fundraisers must think about money. Your organization needs it, and you are likely being evaluated on how much you can raise. But if you put your donor hat on, […]

Filed Under: Blog, Donors Tagged With: donor relationships 1 Comment

Donor feedback: are you listening to donors or just talking to them?

Are you listening to your donors?

I gave a webinar a week ago with my friend, Tim Sarrantonio, about donor experience. (You can still see it here if you’re interested.) One thing we talked about was the importance of feedback. Because relationships are not one way. If your communication plan is all about pushing information at donors, you’re missing wonderful opportunities. […]

Filed Under: Blog, Donor communications Tagged With: donor communication, donor relationships, donor survey 3 Comments

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