Donor experience matters – a lot – to every nonprofit that needs donors. And it takes many forms. But if yours is an arts organization, you have a built-in super power. Are you using it? What is “donor experience”? Just what it sounds like. What is it like to be a donor to your organization? […]
5 Essential Facts to Learn About Your Event Attendees
Community events are an essential component of fundraising success. They bring your supporters together, spread valuable information about the good work your organization does on a daily basis, and give you the chance to interact with key donors face-to-face. While events tend to come with inevitable coordination challenges, the benefits they bring to your organization […]
Is your annual report a waste of a great opportunity?
It’s a serious question: what purpose does your annual report serve? What outcomes are you looking for? Too many organizations see an annual report as part requirement and part brochure. But if yours is meant to be a sales piece, is it selling? How do you know? And if reporting is a legal requirement, couldn’t […]
Why data is the key to beautiful donor relationships
Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious mistake. Because in fundraising, data isn’t the opposite […]
How to create a donor communications calendar
How well are you communicating with your donors? A communications calendar is a combination of messaging and timing. You can create the most amazing appeal letter, but if it’s the only time your donors hear from you this year, you aren’t communicating well. Or you can communicate constantly, but still miss because your channels or […]