Art – in all its forms – is meant to move us. And it’s meant to be experienced – to create a reaction that is body and soul deep. Donor experience matters – a lot – to every nonprofit that needs donors. But arts fundraisers have an advantage. Their mission is an experience. If yours […]
Donor relationships
People are people… even donors
Let’s talk about donors. We fundraisers seem to have complex feelings about donors. Are they your boss? Do you need to worry about a “savior complex”? Or are they a source from which you extract money? Are they friend or foe? People are people… and donors are people, too. To borrow from Depeche Mode, donors […]
How to share feelings
So last time, I wrote about communicating less with facts and more with feelings. Because giving isn’t a logical act, it’s an emotional one. And feelings are how we best connect with other people. But how do you do that? Think about communicating with one person, not an audience. If you’re focused on your audience, […]
How to appeal like a Girl Scout
Girl Scouts have a great product – do you? Your organization probably doesn’t sell Girl Scout Cookies… but they didn’t become wildly popular in a vacuum. They’re good. Really good. And they’re special because you can’t just find them on the store shelves. So think about: What is your organization really, really good at? Where […]
Communicating Planned Giving to Your Donors: 5 Tips
Planned giving is the underdog of charitable gifts. Often underestimated and underused, planned gifts have the potential to seriously grow your nonprofit’s long-term revenue. And, conveniently, anyone can make a planned gift. When donors make a planned gift, they solidify their legacy and make a real difference in the world (and tap into valuable tax […]
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