Do you want to write a great fundraising appeal? Here are some quick tips for you! 1. Start with a great story Find a story that illustrates the “why” of your organization. Talk to your program staff. Gather several stories and see which one is best. This won’t be the story that shows off the […]
Can’t afford to raise money?
If your org is a sometimes presence in the lives of your donors and prospects, that’s a problem. For now, and for the future. And that means you need to spend money to make money. But while fundraisers usually understand this, it can be hard to persuade the people with the purse-strings that fundraising isn’t […]
You can stop listening to excuses and raise more money
I spent many years in arts or arts-adjacent organizations. Most of that time was spent in regional theaters. Over the course of decades, I learned how marketing (subscriptions, ticket sales) and fundraising (the funds to cover the gaps in the above) could work together well – or not. I learned how to write successful appeals […]
How to help people feel connected
Connected? What’s that? We’re zooming, we’re calling, we’re writing… but are we connecting? Here are some ideas to help people feel connected now. An article in Psychology Today explained the importance of feeling understood. In fact, the title was: Feeling understood is more important than feeling loved. Whoa. Maybe this is a good time to […]
Can we stop this in its tracks, please?
Okay, I admit it might already be too late. This nonsense is out there and may be growing in the wild. But if I can persuade you not to jump on this bandwagon, I’ll be very happy. What am I talking about? Appeals made to look like bills. Yup, instead of a warm and genuine […]
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