Today, I want to amplify something Bloomerang wrote about in a recent article. There’s a specific good idea in the article (more on that, I promise). But there’s also a link to a terrific report about your thank you program. You don’t want to miss it! Yes, program. Do you plan thanking donors in those […]
What does donor love really mean?
Is donor love just a tactical means to an end? Is it a recognition that fundraising should be about relationships, not transactions? It can mean a lot of things. But today, I want to say it’s about recognition, respect and shared values. Recognition Not everyone is your potential donor. The people who do choose your […]
Are you doing email right?
Who remembers life without email? It’s easy to take for granted. But we have access to marvelous free or inexpensive tools that put email communications in every organization’s toolbox. The ease of use, and the proliferation of beautiful templates – ready made! – mean even someone with little experience can create beautiful emails. But are […]
Data-Driven Relevancy Helps Build Personal Connections Between Nonprofits and Donors
Post thanks to Action Graphics Why data matters if you want to get personal As you know, there’s a lot more to fundraising than simply reaching out to potential donors and soliciting donations. The most successful nonprofit organizations connect with individuals whose values align with the organization’s mission. This enables the nonprofit to reach out […]
Dear fundraiser: are you making these big mistakes?
∗This post was originally published several years ago. I’ve updated it to include some helpful comments from colleagues. I hope you enjoy it! Dear Fundraiser, Some things you do really bug me. As your colleague, I’m cheering for your success. So in a helpful spirit, I offer you my list below. I wish you wouldn’t: […]