How can you use the power of metaphor to improve your fundraising? I recently read a fascinating article about how we react to metaphors. I want to share some of what I read. Because understanding this powerful device can help you reach right into your readers’ minds – and touch their hearts. You probably learned […]
Watch your weenie words
I call them weenie words. Hedges. Qualifiers. And I don’t like them. Now, I don’t think of myself as a bold person. As a kid, I was an eager follower, not the leader. I do more listening than talking, content to let someone else lead the conversation. I’m cautious. I don’t make fast decisions. But […]
Keep it human to succeed
Fundraising is all about being human. Tremendous events are happening every day, all around us. But living in a time like this offers us the chance to learn. And as I try to absorb the daily news – new, impossibly high Covid counts, new, impossibly awful political news – I realize that a learning opportunity […]
Hiring a fundraising copywriter?
How to get the most from your investment Do you need a good fundraising copywriter? If your fundraising plan includes individual donors, you should have a direct mail program. The size and scale of your program may vary, but unless you can keep in contact personally with every donor, direct mail is smart. But perhaps […]
Getting grief about your year-end appeal?
Here are your answers to common complaints Right now, someone in your organization, or an outside expert, is busy writing your important year-end appeal. And a lot of other people are sharpening their red pencils. I have been responding to copy criticism for decades. And the critiques are often along the same lines, time after […]