I spent many years in arts or arts-adjacent organizations. Most of that time was spent in regional theaters. Over the course of decades, I learned how marketing (subscriptions, ticket sales) and fundraising (the funds to cover the gaps in the above) could work together well – or not. I learned how to write successful appeals […]
How to help people feel connected
Connected? What’s that? We’re zooming, we’re calling, we’re writing… but are we connecting? Here are some ideas to help people feel connected now. An article in Psychology Today explained the importance of feeling understood. In fact, the title was: Feeling understood is more important than feeling loved. Whoa. Maybe this is a good time to […]
Can we stop this in its tracks, please?
Okay, I admit it might already be too late. This nonsense is out there and may be growing in the wild. But if I can persuade you not to jump on this bandwagon, I’ll be very happy. What am I talking about? Appeals made to look like bills. Yup, instead of a warm and genuine […]
Are you making it hard to give?
Are you getting between donors and your mission? With the best possible intentions, you just might be. It’s the curse of knowledge that every dedicated fundraiser develops. You know your organization’s work, inside and out. (You have to if you’re going to do a great job – so I know you do!) You understand the […]
Communicating with your heart
Okay, I know it’s rude. But this coaster made me laugh so hard I had to buy it. If you’re an introvert, you’ll understand. It now sits quietly on my desk, covered by my mug, where it won’t insult anyone. But as I looked at it today, I connected it to one of the most […]
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