Are you welcoming your new donors well? If you’ve been busy fundraising this year, you may have found what many have: donors are being generous. They’re responding to emergency campaigns. They want to do something… and those organizations that provide something good to do are benefitting. So you may have attracted a group of new-to-you […]
Is gratitude really hurting our sector?
Too much gratitude? A few weeks ago, my friend Vu Le posted another of his thought-provoking pieces, Is there such a thing as too much gratitude? Yes, and it’s been harmful to our work. I want to be clear: I mean both friend and thought-provoking with zero snark. I think Vu is a treasure! But… […]
Do you have a thank you program?
Today, I want to amplify something Bloomerang wrote about in a recent article. There’s a specific good idea in the article (more on that, I promise). But there’s also a link to a terrific report about your thank you program. You don’t want to miss it! Yes, program. Do you plan thanking donors in those […]
Why gratitude should be your daily practice
What if gratitude wasn’t something to check off your to-do list? What if gratitude made you and your donors feel great? What if gratitude made it much more likely your donors would remain your donors? Smart fundraisers understand that giving is personal and emotional. They understand that there is much more to raising money than […]
Why is it so damned hard to say thank you?
We spend a lot of time thinking about how to raise more money. We labor over the appeal: the language, the images, the right ask. And then, too often, we treat the thank you as an afterthought. It’s really not that hard to write a good, emotional thank you letter. No harder than it is […]