Your thank you letter matters. I recently saw an opinion that I couldn’t disagree with more. I’m paraphrasing, but it went something like this: Donors should be happy with whatever thank you letter they get. Worrying about a real signature or other things is a sign of donor dominance. I would bet that most donors […]
Let’s make caring cool again
We live in desperate, frightening times. We need caring more than ever. Covid is raging, killing people in numbers too big for our hearts to grasp. Those of us who can cling to the myth that we live in a safe bubble, where our loved ones are not sick. Those of us who can’t, grieve. […]
What are you doing now to welcome new donors?
Are you welcoming your new donors well? If you’ve been busy fundraising this year, you may have found what many have: donors are being generous. They’re responding to emergency campaigns. They want to do something… and those organizations that provide something good to do are benefitting. So you may have attracted a group of new-to-you […]
Is gratitude really hurting our sector?
Too much gratitude? A few weeks ago, my friend Vu Le posted another of his thought-provoking pieces, Is there such a thing as too much gratitude? Yes, and it’s been harmful to our work. I want to be clear: I mean both friend and thought-provoking with zero snark. I think Vu is a treasure! But… […]
Do you have a thank you program?
Today, I want to amplify something Bloomerang wrote about in a recent article. There’s a specific good idea in the article (more on that, I promise). But there’s also a link to a terrific report about your thank you program. You don’t want to miss it! Yes, program. Do you plan thanking donors in those […]