If you’re a fundraiser, part of your calling is spreading gratitude. Does this sound like a familiar exchange? Thank you!” “No, thank YOU!” Saying thank you is an expected part of our social discourse. It smooths the way for simple – and more complex – conversations. Someone holds the door for you, and you say […]
Why is it so damned hard to say thank you?
Why is it so hard to say thank you? We spend a lot of time thinking about how to raise more money. We labor over the appeal: the language, the images, the right ask. And then, too often, we treat the thank you as an afterthought. It’s not that hard to write a good, emotional […]
How to write a thank you letter when you’re feeling stuck
You’ve been working hard on that last campaign. And now, you have new gifts! After the celebration, you begin to wonder. How can you write a thank you that works? Where do you start? Here’s my quick thank you letter how-to First, a confession: I used to write rote, boring, perfunctory thank you letters. And […]
Why you should write a thank you from the heart
Answer honestly: how much attention do you pay to the thank you letters or emails you receive after giving? Do you quickly review it to be sure it’s a thank you letter, then file it for your taxes? And does that make the whole experience feel a bit… impersonal? I’m asking not because I think […]
Can we talk about donor care?
You know taking care of your donors is one of the most important things you can do I’ve recently written about thank you letters and donor retention. Yes, they’re very much connected. But it’s now that time of year… tax season. And your donors are likely going through the drudgery of pulling together their records, […]
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