Your donor, that is. Or she should feel like the one. Strong communication is one to one. Underline that for fundraising communications. Who me? Think about it. You’re writing with a purpose. You want someone to do something. The easiest way to be ignored is to ask if “someone” would do it. (One funny exception: […]
Why I write
Last week, my friend Diana Schwenk shared her thoughts on writing and handed off #WhyIWrite to me. Here’s why: Creativity will out People are creative – whatever outlet they choose. And if one outlet is not available, that creativity will find its way out into the world somehow. For as long as I can remember, I was […]
Tell me a story
Storytelling is rightfully getting lots of attention these days. After all, human beings communicate through stories – and always have. You probably know someone who is a terrific storyteller. I’ve got a friend with a real gift for it. It doesn’t matter whether she’s telling me about a life or death situation or a trip […]
Say it again!
Today I found myself hunting for an idea I’d seen for a lapsed donor appeal. My search took me to some letters I’d written years ago. I wrote the letters at my former organization. With a few years’ distance, I definitely found a few things I’d change. But one thing struck me – how consistent […]
Are you caught in a dead end?
I live on a cul-de-sac. Or as we used to say back in NJ, a dead-end. Every once in a while I watch a truck driver pull into the end of our street, hoping it will be a shortcut to another neighborhood. Then the driver has to perform truck gymnastics to get back out. It’s […]