Answer honestly: how much attention do you pay to the thank you letters or emails you receive after giving? Do you quickly review it to be sure it’s a thank you letter, then file it for your taxes? And does that make the whole experience feel a bit… impersonal? I’m asking not because I think […]
You CAN write a great thank you
Does writing a thank you letter make you feel sort of squeamish? Do you put it off, because… all those feelings? Or maybe just because you don’t know where to start? I got you. Read on… Your opening paragraph As you would with any letter, keep the first paragraph short. And make it all about […]
Just for you: quick tips to boost your fundraising writing
Does your fundraising writing result in less than satisfying results? I’ll be honest: creating good donor communications is a constant learning experience. But you can do some things to help today. Here are some tips for you. Unmarry your “brand”. That is, unchain yourself from the collection of fonts, colors, and language being pushed at […]
When you’re too big to succeed
Too big to succeed? My family recently made what was for us a large gift to a national charity. The response was underwhelming, and that’s being kind. An 8.5 x 14 sheet of paper, with the bottom being a tear-off, generic response form. The thank you letter – such as it was – consisted of […]
What you need to know about before and after
Before and after… it’s the line between so much in a story – in all our stories. Think about your own. There are the “before I knew better” stories. The “before I met my partner” stories. The “after the kids were born” stories. The line between before and after signifies an important point in time […]
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