I recently received a thank-you letter. It was awful. And it made me so angry… not just personally. But the waste! The simple way they made a donor feel insignificant. The way they bragged. It hurt my heart. So, I’m writing a little refresher for you. I don’t want your thanks to ever be awful!. […]
Size matters. But don’t be too rough on the big guys.
Size matters, right? Do you work in a smaller nonprofit? Chances are you do. In 2025, “most nonprofits are small and community-based, serving local needs: 92% spend less than $1 million annually; 88% spend less than $500,000.” (Nonprofit Impact Matters) So you probably can’t turn to a well-oiled fundraising machine to coordinate complicated campaigns that […]
What are you doing for your loyal donors?
Your loyal donors matter My friend Barbara O’Reilly is that wonderful combination of truly caring and brilliant. And this post is thanks to an important point she raised in one of her emails. (You can get yours here… well worth it!) She wrote about how often fundraisers think in terms of moving donors into larger […]
Do your thank you letters need a little help?
I want you to raise more money. So I want you to fix your thank you letters. I understand why thank you letters might seem an afterthought. When I first started working in development, I felt comfortable around data and record-keeping. It felt neat and orderly. You plug the numbers in correctly, and you get […]
You talking to me? Or why you must focus on donor retention
My mailbox leaves me wondering. We’ve all been reading a lot about donor retention. Maybe so much talk it’s in danger of becoming just another buzzword. But I think it’s critically important. And I’ve seen how powerful a really engaged donor base can be. Organizations benefit from more support, sure. But there’s also something about […]
- 1
- 2
- 3
- …
- 7
- Next Page »