Size matters, right? Do you work in a smaller nonprofit? Chances are you do. In 2025, “most nonprofits are small and community-based, serving local needs: 92% spend less than $1 million annually; 88% spend less than $500,000.” (Nonprofit Impact Matters) So you probably can’t turn to a well-oiled fundraising machine to coordinate complicated campaigns that […]
What are you doing for your loyal donors?
Your loyal donors matter My friend Barbara O’Reilly is that wonderful combination of truly caring and brilliant. And this post is thanks to an important point she raised in one of her emails. (You can get yours here… well worth it!) She wrote about how often fundraisers think in terms of moving donors into larger […]
Do your thank you letters need a little help?
I want you to raise more money. So I want you to fix your thank you letters. I understand why thank you letters might seem an afterthought. When I first started working in development, I felt comfortable around data and record-keeping. It felt neat and orderly. You plug the numbers in correctly, and you get […]
You talking to me? Or why you must focus on donor retention
My mailbox leaves me wondering. We’ve all been reading a lot about donor retention. Maybe so much talk it’s in danger of becoming just another buzzword. But I think it’s critically important. And I’ve seen how powerful a really engaged donor base can be. Organizations benefit from more support, sure. But there’s also something about […]
Quick tips to improve your fundraising writing
Does your fundraising writing produce less than satisfying results? I’ll be honest: Creating good donor communications is a constant learning experience. But you can do some things to help today. Here are some tips for you. Unmarry your “brand”. That is, unchain yourself from the collection of fonts, colors, and language being pushed at you […]
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