My mailbox leaves me wondering. We’ve all been reading a lot about donor retention. Maybe so much talk it’s in danger of becoming just another buzzword. But I think it’s critically important. And I’ve seen how powerful a really engaged donor base can be. Organizations benefit from more support, sure. But there’s also something about […]
If I was really your friend, you’d know my name
If I was really your friend, you’d know my name, right? You’re busy now, getting those appeals ready for the most wonderful time of the year. I know how busy it can get. But don’t forget the role good data and personalization play in your success or failure. I’m amazed at how many “Dear Friend” […]
Writing, simply
I was helping a client with an appeal the other day. I found myself explaining some of the choices I made in the letter. At this point, they were almost automatic for me. I realized not everyone knows there are some simple changes you can make that will improve your appeal. When I get a rough draft, […]
Go ahead, make me
Have you ever wanted to say “make me!” in response to an appeal? Some frequently used packages always crack me up. I know these are so common because they work – though I’m not sure how “work” is defined, especially in the long term. There’s the nickel pack. No, wait, we’re up to a dime. (I […]