Today, I want to amplify something Bloomerang wrote about in a recent article. There’s a specific good idea in the article (more on that, I promise). But there’s also a link to a terrific report about your thank you program. You don’t want to miss it! Yes, program. Do you plan thanking donors in those […]
How to make #GivingTuesday more than a gimme
Today is #GivingTuesday. My inbox, and yours, will overflow with messages from every nonprofit we’ve had contact with in the past. Too many of the messages will be the same: Send us money, because… #GivingTuesday! Let’s remember what this day was meant to be: Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the […]
Stuck in an annual appeal dead end?
Is annual giving something you take down from the attic once a year? Somewhere along the line, annual giving – the support an organization needs each year to operate – turned into “the one time a year we expect donors to give”. So organizations get to October, look at the holes in the operating budget […]
Why gratitude should be your daily practice
What if gratitude wasn’t something to check off your to-do list? What if gratitude made you and your donors feel great? What if gratitude made it much more likely your donors would remain your donors? Smart fundraisers understand that giving is personal and emotional. They understand that there is much more to raising money than […]
How to find your way through fundraising
Fundraising is always changing. It can feel hard to keep up. But the basics remain key. To succeed, we must make learning part of our practice. I want to suggest you grab a copy of a new little book from TrueSense Marketing. Who doesn’t need a guide? Their Fundraising Field Guide is packed with basic […]