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What’s in a name? Respect

What's in a name? Respect

Do names matter? A few weeks ago, Roger Craver wrote about an issue dear to my heart. Having been caught in a tweetstorm with Whiny Donor, my tweets on the subject were mentioned. Whiny, Clay Buck, Tom Ahern, and I all complained about how organizations ignored our names because using two different names on a […]

Filed Under: Blog, Donor communications, Donors Tagged With: donor data, donor relations Leave a Comment

How to use awe to raise more money

how to use awe to raise more money

Goosebumps. We’ve all had them. Sometimes it’s just a reaction to cold. But I’m talking about the other ones. You know what I mean. The ones that break out when we’re really moved. The feeling you get when you stare at a starry sky and think about how huge the universe is. Our involuntary reaction […]

Filed Under: Blog, Donor communications Tagged With: awe, emotional fundraising 4 Comments

Can you feel it? How you can use the power of metaphor

Can you feel it? How you can use the power of metaphor

How can you use the power of metaphor to improve your fundraising? I recently read a fascinating article about how we react to metaphors. I want to share some of what I read. Because understanding this powerful device can help you reach right into your readers’ minds – and touch their hearts. You probably learned […]

Filed Under: Blog, Donor communications Tagged With: donor communications, emotional appeal, empathy Leave a Comment

The birds and bees of fundraising

the birds and bees of fundraising

“Mommy, where do major donors come from?” Well, dear, it’s a very special story. And you’re old enough now for me to share it with you. It begins with a group of people. They decide to work together to make something better. To be kinder to people or animals. To make beautiful things that everyone […]

Filed Under: Blog, Donors, Fundraising Tagged With: annual giving, individual giving, major gifts Leave a Comment

In defense of GivingTuesday

In defense of GivingTuesday

In a recent blog post on this very website, Mary Cahalane wrote a piece entitled GivingTuesday is a day, not a strategy. I always enjoy Mary’s writing and I would say that nearly 99% of the time I am lock step with her around her thoughts. Yet on this particular item, I felt like I […]

Filed Under: Blog, Fundraising Tagged With: fundraising strategy, GivingTuesday 1 Comment

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Recent Posts

  • What’s in a name? Respect
  • How to use awe to raise more money
  • Can you feel it? How you can use the power of metaphor
  • The birds and bees of fundraising
  • In defense of GivingTuesday

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