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Creative Deviations: a book you’ll want to read

“Creative Deviations”… you know you’re going to find this one interesting right from the title. John Lepp and Jen Love are partners in an agency you’ve probably heard of. Agents of Good are known for their creativity and utter dedication to the humanity of fundraising. They’re also people I’m honored to call friends. So when […]

Filed Under: Blog, Donor communications Tagged With: creative deviations, direct mail, donor communications Leave a Comment

A guide to donor segmentation

A guide to donor segmentation

What you want to know about donor segmentation We all know the golden rule: “Treat people the way you’d want to be treated”.  However, as a fundraiser, this doesn’t always make sense. You simply don’t have time to meet with every donor in-person or write thousands of handwritten thank you letters.  Instead, it’s better to […]

Filed Under: Blog, Donors, Fundraising Tagged With: donor communication, donor relationships, donor segmentation Leave a Comment

Lapsed donors: you don’t really want to say goodbye, do you?

Lapsed donors: you don’t really want to say goodbye, do you?

Are you thinking about lapsed donors right now? We’ve been living through a few years of crisis, calamity, catastrophe… you name it. From Covid to conflict, it’s been a heck of a ride. This climate has been good to some organizations. Human services and international aid – these are needs that are ever-present in people’s […]

Filed Under: Blog, Donors Tagged With: appeal writing, donor relationships, lapsed donors Leave a Comment

Fundraising appeals: think before you act

Fundraising appeals: think before you act

So you’re ready to write a fundraising appeal. Now what? Before you even begin to write your appeal, there are some things you should think about. What’s the ONE thing you’ll ask a reader to do? Too often, we use a fundraising appeal as a catch-all for everything we want to tell people. This is […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, donor communications, fundraising appeal 1 Comment

Designing Your Nonprofit Website To Look the Part: 5 Tips 

Designing Your Nonprofit Website To Look the Part: 5 Tips

Your website matters As a nonprofit professional, you know that one of the best parts of your job is connecting with people who care about your mission. Whether you’re dedicated to providing mental health care to teens in marginalized communities or working to raise awareness about environmental issues, it’s people who care that help you […]

Filed Under: Blog, Nonprofits Leave a Comment

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Recent Posts

  • Creative Deviations: a book you’ll want to read
  • A guide to donor segmentation
  • Lapsed donors: you don’t really want to say goodbye, do you?
  • Fundraising appeals: think before you act
  • Designing Your Nonprofit Website To Look the Part: 5 Tips 

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