How often do you really read a thank you letter you receive? Do you open it gladly, looking forward to the good feeling that comes when you’re thanked? Or is it just a tax receipt to go in your files? That thank you letter really ought to be more than a tax receipt. But while […]
How to Follow Up with Your Donors About Matching Gifts
Picture this scenario: a fundraiser sits at their desk, hovering over the send button for a follow-up email. A generous supporter made a gift three days ago, and their employer offers a 1:1 match. The fundraiser knows this extra contribution could double the impact on their programs, yet they hesitate. They worry that sending another […]
Unlocking Beautiful Donor Relationships Through the Power of Data
Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious mistake. Because in fundraising, data isn’t the opposite […]
4 Tips for Crafting Emails That Boost Donor Retention
Getting a donor to give once is hard enough, but getting them to give again is where many nonprofits stumble. A first gift often comes with a burst of energy and a “thank you” email, and then silence. Weeks or months go by, and the next time a donor hears from your organization, it’s another […]
Why you should exercise your imagination
Every time I look at my nightstand, I feel guilty. There sits the biography I asked for, but haven’t read yet. Why? Because I’m happier bingeing on fiction. And thank goodness for libraries, because I go through books like I go through chocolate. But I feel better when I consider what I get from the […]
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