Everybody has an opinion about your appeal. Not every opinion should matter. I’m a fundraising copywriter. Case statements, email appeals, and especially mail appeals. I love it. It’s one of my favorite things to do. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a […]
Why you should always be learning
I’ve been in the nonprofit world for more than three decades. (I’d like to say I started at 10, but that wouldn’t be quite honest.) But whatever the organization, or even my role, one thing was absolutely true. There was always something to be learned. Always a way to do something better, faster, smarter. And […]
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Fundraising is not debate club
I bought a rowing machine last Christmas. It’s still causing arguments. ~John Thompson Full disclosure: I was not in a debate club. I would have been sliced and diced in moments, as I tried to find common ground so everyone could be nice to each other. Take a look at the fundraising mail making its […]
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Did you miss the day fundraising took a vow of poverty?
Fundraisers – and fundraising – need to be funded. The pandemic has caused an interesting shake-up: many employers are struggling to find or keep employees. Meanwhile, the nonprofit sector has an unfortunate history of paying poorly – that matches up to a history of short stays for employees. (It always seems like the person who […]
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The big question your donors want you to answer: WHY
WHY? Why should I give you money? Why should I care about your work? Why will this matter to someone? Too often, we focus on HOW We love to talk about how we do the work. All the cool ways we accomplish great things. A new process. A unique way of tackling a problem. All […]
