According to a study done by Web Strategies Inc., marketing budgets for for-profit companies are between 7 to 12 percent of total revenue. Nonprofits don’t have that luxury. If yours is like most nonprofits out there, your paid marketing and advertising budget doesn’t come close to that of for-profit companies… Which means you need to […]
Stuck in an annual appeal dead end?
Is annual giving something you take down from the attic once a year? Somewhere along the line, annual giving – the support an organization needs each year to operate – turned into “the one time a year we expect donors to give”. So organizations get to October, look at the holes in the operating budget […]
Top 10 #donorlove ideas for your Year End Campaign
It’s the most wonderful time of the year… In theory. Would your donor feel that way? John Lepp (of Agents of Good fame) and I sat down to give you a tried and tested YEAR END checklist you can use as you sit down to craft the most meaningful appeal of the year. Some context […]
Are you doing email right?
Who remembers life without email? It’s easy to take for granted. But we have access to marvelous free or inexpensive tools that put email communications in every organization’s toolbox. The ease of use, and the proliferation of beautiful templates – ready made! – mean even someone with little experience can create beautiful emails. But are […]
How Implementing Email Marketing Best Practices Positively Affects ROI
Today’s post comes from our friends at Campaign Monitor. Email marketing is continually cited as the top digital marketing strategy, especially ROI. In fact, some email marketing campaigns have seen up to a 4400% increase, or a return of $44 for every $1 spent. The impact of email marketing goes far beyond delivering messages to […]