Post thanks to Action Graphics Why data matters if you want to get personal As you know, there’s a lot more to fundraising than simply reaching out to potential donors and soliciting donations. The most successful nonprofit organizations connect with individuals whose values align with the organization’s mission. This enables the nonprofit to reach out […]
How to inspire your donors with an emotional annual report
Is it time to think about your annual report? Start with this question: is your annual report a humble necessity or an inspiration? Inspirational is there… you just have to be ready to jump over some common obstacles to reach it. We don’t have the money to create something good You don’t need a fancy […]
3 SEO Metrics to Track for Your Nonprofit Website
You’re probably familiar with the term search engine optimization (SEO), which refers to the way that your website is structured to be found on and rank well in internet search engines like Google. In our digital world, SEO has become almost a buzzword of sorts, as brands and companies toss it around in marketing meetings […]
Do you want to get bigger? Think small.
Everybody is nobody From time to time, I get an email from someone looking for fundraising help. They want to know how they can get their message out to everyone. So, first, let me clear something up: fundraising consultants do not have a magic contact list you can use. And while I admire their conviction […]
How to write a great fundraising appeal
Putting together an appeal that works Before you write Back when I was a Girl Scout, we had a bake-off. (I won our Brownie bake-off with peanut butter blossoms because I voted for myself. I still have residual guilt about that.) One of the lessons was to assemble your ingredients before you start. So before […]