Who remembers life without email? It’s easy to take for granted. But we have access to marvelous free or inexpensive tools that put email communications in every organization’s toolbox. The ease of use, and the proliferation of beautiful templates – ready made! – mean even someone with little experience can create beautiful emails. But are […]
How Implementing Email Marketing Best Practices Positively Affects ROI
Today’s post comes from our friends at Campaign Monitor. Email marketing is continually cited as the top digital marketing strategy, especially ROI. In fact, some email marketing campaigns have seen up to a 4400% increase, or a return of $44 for every $1 spent. The impact of email marketing goes far beyond delivering messages to […]
Data-Driven Relevancy Helps Build Personal Connections Between Nonprofits and Donors
Post thanks to Action Graphics Why data matters if you want to get personal As you know, there’s a lot more to fundraising than simply reaching out to potential donors and soliciting donations. The most successful nonprofit organizations connect with individuals whose values align with the organization’s mission. This enables the nonprofit to reach out […]
How to inspire your donors with an emotional annual report
Is it time to think about your annual report? Start with this question: is your annual report a humble necessity or an inspiration? Inspirational is there… you just have to be ready to jump over some common obstacles to reach it. We don’t have the money to create something good You don’t need a fancy […]
3 SEO Metrics to Track for Your Nonprofit Website
You’re probably familiar with the term search engine optimization (SEO), which refers to the way that your website is structured to be found on and rank well in internet search engines like Google. In our digital world, SEO has become almost a buzzword of sorts, as brands and companies toss it around in marketing meetings […]