Getting a donor to give once is hard enough, but getting them to give again is where many nonprofits stumble. A first gift often comes with a burst of energy and a “thank you” email, and then silence. Weeks or months go by, and the next time a donor hears from your organization, it’s another […]
Donor Communications
How to win donors by writing from your heart
What do you treasure? She’s not sure why she still has them after all these years. Letters. Love letters. From friends and more than friends. From her childhood, really. It was so long ago. But there they are, buried in the basement with other memories. Wrapped in a red ribbon. Treasured. And every once in […]
How you can use the Benjamin Franklin effect
The Benjamin Franklin effect describes how doing a favor for someone can actually make us feel more positive about that person. The phenomenon is named after Benjamin Franklin, one of the Founding Fathers of the United States of America, who wrote about the concept in his autobiography. From The Decision Lab: While serving in the Pennsylvania Assembly, […]
13 Quick tips for your next fundraising appeal
Do you want to write a great fundraising appeal? Here are some quick tips for you! 1. Start with a great story Find a story that illustrates the “why” of your organization. Talk to your program staff. Gather several stories and see which one is best. This won’t be the story that shows off the […]
Write a better fundraising appeal
A better fundraising appeal? A better fundraising appeal is simple. You’ve probably heard this before. But my mailbox says too many writers are not taking it seriously. Do you want to write a better fundraising appeal? Do you want to get read? Keep your fundraising appeal simple. I’m talking 4th to 6th grade level, simple. […]
- 1
- 2
- 3
- …
- 55
- Next Page »