How you can use the Benjamin Franklin effect…
The Benjamin Franklin effect describes how doing a favor for someone can actually make us feel more positive about that person. The phenomenon is named after Benjamin Franklin, one of the Founding Fathers of the United States of America, who wrote about the concept in his autobiography. From The Decision Lab: While serving in the Pennsylvania Assembly, […]
13 Quick tips for your next fundraising appeal…
Do you want to write a great fundraising appeal? Here are some quick tips for you! 1. Start with a great story Find a story that illustrates the “why” of your organization. Talk to your program staff. Gather several stories and see which one is best. This won’t be the story that shows off the […]
Can’t afford to raise money?…
If your org is a sometimes presence in the lives of your donors and prospects, that’s a problem. For now, and for the future. And that means you need to spend money to make money. But while fundraisers usually understand this, it can be hard to persuade the people with the purse-strings that fundraising isn’t […]