Fundraisers: why you should use stories, not…
The human mind is a wanderer by nature. The daydream is the mind’s default state. Jonathan Gottschall What do you like to read? I read a scary book recently. Dystopic, feminist, infuriating. And compelling. (Gather the Daughters, by Jennie Melamed) But it did what I look to fiction to do. It took me away, to […]
5 Essential Facts to Learn About Your Event…
Community events are an essential component of fundraising success. They bring your supporters together, spread valuable information about the good work your organization does on a daily basis, and give you the chance to interact with key donors face-to-face. While events tend to come with inevitable coordination challenges, the benefits they bring to your organization […]
How to show your donors they matter…
You know you should thank your donors right away. With sincerity. But unless you don’t care about keeping your donors, you also need to confirm their decision to give was a wise one. How? You share with them what their giving has done. With stories, not statistics. This could be a donor newsletter. It could […]