Fundraisers: use stories, not statistics…
The human mind is a wanderer by nature. The daydream is the mind’s default state. Jonathan Gottschall What do you like to read? I read a scary book recently. Dystopic, feminist, infuriating. And compelling. (Gather the Daughters, by Jennie Melamed) But it did what I look to fiction to do. It took me away, to […]
So you want to change the world…
We all have our causes. Those of us who choose a nonprofit career usually do, at least in part, because we want to help make something better or more beautiful. We’re eager world-changers. And that’s a wonderful thing to be! Change? Here’s what might work… and what probably won’t You have a cause or two […]
Are you simply getting less, faster?…
Nonprofits are experts at making do. We pride ourselves on doing more with less. Small budgets. Smaller staff. Tight control of paper clip usage. (You’re nodding now, aren’t you? And if you aren’t, congratulations!) And there’s nothing at all wrong with being careful about how we use the money given to us. We must be […]