Can’t afford to raise money?…
If your org is a sometimes presence in the lives of your donors and prospects, that’s a problem. For now, and for the future. And that means you need to spend money to make money. But while fundraisers usually understand this, it can be hard to persuade the people with the purse-strings that fundraising isn’t […]
You can stop listening to excuses and raise more…
I spent many years in arts or arts-adjacent organizations. Most of that time was spent in regional theaters. Over the course of decades, I learned how marketing (subscriptions, ticket sales) and fundraising (the funds to cover the gaps in the above) could work together well – or not. I learned how to write successful appeals […]
Write a better fundraising appeal…
A better fundraising appeal? A better fundraising appeal is simple. You’ve probably heard this before. But my mailbox says too many writers are not taking it seriously. Do you want to write a better fundraising appeal? Do you want to get read? Keep your fundraising appeal simple. I’m talking 4th to 6th grade level, simple. […]