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People often ask how to raise money for their small or brand-new organization. While no one answer is right for every organization, there are some basics that will help. But first, some hard truths: Going from zero to sixty is not how it works. Donors don’t come from fundraisers’ contacts. Donors come from your organization’s […]
Depending on your nonprofit’s marketing strategy, social media may play a large role in your fundraising techniques. The increasingly digital nature of ads and marketing will make social media more prevalent in the future. But, as marketing becomes more social, it’s increasingly important to stay up-to-date on social media best practices and strategies that work. […]
I had the opportunity to read Greg Warner’s book, Engagement Fundraising, a few weeks ago. The book is pitched toward those cultivating major gift and legacy donors. And its promise is “How to raise more money for less in the 21st century.” So what’s it about? The Pareto principle tells us most of the money […]