Why data is the key to beautiful donor…
Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious mistake. Because in fundraising, data isn’t the opposite […]
If fundraising matters, you need to invest in it…
Have you ever saved for something really important? A car, a house, an education? If you’re saving now, you’ve noticed how low interest rates are. It can be hard to see your savings grow so slowly. Your organization, if you have an endowment or reserve funds, saves too. Your finance director or board finance chair […]
How Implementing Email Marketing Best Practices…
Today’s post comes from our friends at Campaign Monitor. Email marketing is continually cited as the top digital marketing strategy, especially ROI. In fact, some email marketing campaigns have seen up to a 4400% increase, or a return of $44 for every $1 spent. The impact of email marketing goes far beyond delivering messages to […]