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You’re probably familiar with the term search engine optimization (SEO), which refers to the way that your website is structured to be found on and rank well in internet search engines like Google. In our digital world, SEO has become almost a buzzword of sorts, as brands and companies toss it around in marketing meetings […]
Everybody is nobody From time to time, I get an email from someone looking for fundraising help. They want to know how they can get their message out to everyone. So, first, let me clear something up: fundraising consultants do not have a magic contact list you can use. And while I admire their conviction […]
Tomorrow is Independence Day in the US. Though it has become largely a day about cook-outs and fireworks, it should be much more. There were values expressed in our Declaration of Independence. While we’ve seen great progress, there are too many values that we are still failing to honor. Sometimes even regressing. So I’ve been […]