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Are emotions manipulative? What about images? Is it bad if people cry? When we nonprofits tell a story that shares the needs of a beneficiary, we don’t create the tension that the donor feels. The story just reveals the internal tension the donor holds between how the world is and how they believe the world […]
My friends, it’s crunch time. Year-end fundraising is here. Somehow, without asking permission, the calendar has flipped to October. And if you’re a fundraiser, you know what that means, right? Time to take a deep breath, center yourself, and get ready for year-end fundraising! Why is year-end so important? Here are some stats from my […]
Are you struggling to raise enough money? Of course, the reasons are as varied as organizations. But there are still a few things to think about that are often causing your problem. You’re not clear about your mission Can you communicate your WHY easily and in simple language? And can you explain it in a […]