How well do you know your donors?…
Or, more to the point, do they feel as if you know them? I think of a story about President Franklin Delano Roosevelt. After he died, his body was transported by train through America. At one station, a reporter asked a man who was in tears if he knew President Roosevelt. And the grieving man […]
Advocacy for Nonprofits: Taking It a Step…
Advocacy involves taking a stand for a particular cause to create change. Advocates fight to make the world a better place, many times hand-in-hand (or for) nonprofits in order to establish a greater good. Nonprofit advocacy builds on the idea that although no individual can save the world by themself, people who work together can […]
Is our world moving too fast for empathy?…
If part of your work is communicating with donors, your job might be getting harder. We’ve heard that human attention spans are now shorter than those of goldfish. We know more people are reading online, and fewer are reading on paper. We have also known that there is a pattern to how people read – […]