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Fundraisers spend a good amount of time thinking about their donors – at least if they want to succeed. But there may be a group of people you’re not thinking of: your volunteers. Fundraising staff might not be responsible for managing volunteers – interviewing, scheduling, assigning. But you might want to consider getting to know […]
According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest. Broad brands have high brand recognition […]
First, let me emphasize that I’ve spent far more years as a staffer than a consultant. So I’m not pointing fingers away from myself. But why is our immediate reaction to any problem asking if we can get it free or cheap? That way of thinking is hurting us. And it’s hurting all the people […]