How to win donors by writing from your heart…
What do you treasure? She’s not sure why she still has them after all these years. Letters. Love letters. From friends and more than friends. From her childhood, really. It was so long ago. But there they are, buried in the basement with other memories. Wrapped in a red ribbon. Treasured. And every once in […]
Arts Fundraising: Engage and Inspire Your Donors…
Art – in all its forms – is meant to move us. And it’s meant to be experienced – to create a reaction that is body-and-soul deep. Donor experience matters – a lot – to every nonprofit that needs donors. But arts fundraisers have an advantage. Their mission is an experience. If yours is an […]
How you can use the Benjamin Franklin effect…
The Benjamin Franklin effect describes how doing a favor for someone can actually make us feel more positive about that person. The phenomenon is named after Benjamin Franklin, one of the Founding Fathers of the United States of America, who wrote about the concept in his autobiography. From The Decision Lab: While serving in the Pennsylvania Assembly, […]