Who is your annual report working for, anyway?…
Even in smaller organizations, an annual report has a way of taking up a lot of space. (Or time, but they’re the same thing, I’m told.) Day to day work halts. Reports are requested from all departments. Designers and writers are hired. An annual report is often seen as the one marketing piece worth investing […]
Why Mass Texting is not a solution for…
Sending out a broadcast text to supporters, asking them to contribute to a new initiative might seem tempting. You could reach all the people in your contact list at once, and you wouldn’t need to worry about finding volunteers. The same goes for emails and social media updates. But consider this – Source: Evergage 2019 […]
Do you want fundraising success? It’s…
Fundraising is a balancing act. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, really. We talk about […]