A brand new box of crayons…
Or maybe markers… they’re even more fun. That’s the image that comes to mind every time I see an otherwise good appeal harmed by the urge to make the design “more modern,” “more fitting our brand,” “more us.” I received one such appeal recently. From an organization I spent more than a decade with. And […]
How to Write a Donor Thank You Letter That…
How often do you really read a thank you letter you receive? Do you open it gladly, looking forward to the good feeling that comes when you’re thanked? Or is it just a tax receipt to go in your files? That thank you letter really ought to be more than a tax receipt. But while […]
How to Follow Up with Your Donors About Matching…
Picture this scenario: a fundraiser sits at their desk, hovering over the send button for a follow-up email. A generous supporter made a gift three days ago, and their employer offers a 1:1 match. The fundraiser knows this extra contribution could double the impact on their programs, yet they hesitate. They worry that sending another […]