How you can appeal like a Girl Scout…
Girl Scouts have a great product. Do you? Sure, your organization probably doesn’t sell Girl Scout Cookies. But those cookies didn’t become wildly popular in a vacuum. They’re good. Really good. And they’re special because you can’t just find them on the store shelves. So think about: What is your organization really, really good at? […]
Does your thank you letter really matter?…
Yes. Your thank you letter matters. I once saw an opinion that I couldn’t disagree with more. I’m paraphrasing, but it went something like this: Donors should be happy with whatever thank you letter they get. Worrying about a real signature or other things is a sign of donor dominance. So much nonsense! Your donors […]
You can do better…
You can do better than the appeal we recently received at home. Really! And you probably do already. This was a cold appeal. And they’re definitely harder to craft. You don’t know the audience as well, for one thing. This appeal was also from a large, well-known organization. Sigh. And it’s mostly a brag-fest. They […]