Is this any way to treat a friend?…
I don’t treat friends like this, do you? I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must-open” things. Then I go through the rest. One glance at the envelope is usually enough to tell me whether I want to bother opening it. […]
Size matters. But don’t be too rough on…
Size matters, right? Do you work in a smaller nonprofit? Chances are you do. In 2025, “most nonprofits are small and community-based, serving local needs: 92% spend less than $1 million annually; 88% spend less than $500,000.” (Nonprofit Impact Matters) So you probably can’t turn to a well-oiled fundraising machine to coordinate complicated campaigns that […]
Why the things you hate make good appeals…
Why the things you hate make good appeals Ever seen an appeal you just hated? I mean, really hated? For most of my career, I’ve focused on annual giving – and especially on communicating with donors. I often open and look at the solicitations I receive. I usually have professional opinions on the appeals. But […]