Great fundraising copywriting means better results

I’ve been a fundraising copywriter for more than 30 years now. Through all those years, I’ve never stopped learning. Every day is a new opportunity to improve!

When I first began running my organization’s annual giving, we did something smart: we hired an experienced copywriter. I paid attention to what she created! Then I found Jerry Huntsinger’s mailed newsletter – it was a gold mine of information.

Why you need expert donor communications

Communicating well with your donors is how you build relationships. Warm, human copy, designed to move people to act is how you attract and keep your supporters.

And of course, you can – as I did – do it yourself. That’s why I began writing my blog. I learn from so many other experts every day. I hope I can do my small part and help you. The blog will give you lots of information about how to communicate with the people who care about your cause. The best way to learn is often to dive in and write. Your donors will tell you whether it’s working! (Response rates and your average gift are critical measurements!)

But if you need some help, let me know.

Whether you’re an experienced fundraiser looking to outsource copywriting, or a brand-new one hoping to learn from the experience, I can help. Better communication means better results and more loyal donors.

Contact Mary:

Email: mary@mcahalane.com

Or leave a note and I’ll be in touch:

Photo by Kendall Lane