How to receive & make the most of this free $10,000/month advertising grant from Google Am I Eligible? If you’ve never looked into the program before, this is probably the first question you will ask. Ad Grants is one of the most widely available grants available for nonprofits and is unique in that if your […]
Let’s talk about empathy
I think it’s a gift. So let’s talk about empathy. I am convinced that we can’t successfully communicate without empathy. Underline that for fundraising communications. In fact, human decision-making is emotional. We decide based on our feelings, and then rationalize them later. So feelings of empathy are critical to move people toward doing good. Rational […]
Your work or a life: a painful choice no one should have to make
Updated for 2020 In the United States, recent polls found that 70 percent of American workers consider their workplace a significant source of stress, whereas 51 percent report job stress reduces their productivity. (via PsychCentral) Do we have to choose? A while back, I read this article in the New York Times by Anne-Marie Slaughter […]
Is your nonprofit ready to change hearts?
We are at a crisis point. We, meaning the country (mine is the US). We, meaning the world. We, meaning our health, our economy, our politics, our nonprofit sector. In short, there’s a lot of scary mess out there, folks. But… times like this are also often pivot points. Will the pandemic finally move us […]
Why Your Donation Page Underperforms (and How to Fix It)
Guest post Nonprofits rely on charitable donations for a significant part of their revenue each year. They collect these gifts in many ways— in person, via direct mail, or online, to name a few. And all go towards supporting your organization’s mission. So what happens when your nonprofit isn’t receiving the donations necessary to sustain […]