We live in desperate, frightening times. Covid is raging, killing people in numbers too big for our hearts to grasp. Those of us who can cling to the myth that we live in a safe bubble, where our loved ones are not sick. Those of us who can’t, grieve. There is little help yet from […]
How to make #GivingTuesday more than a gimme
Soon it will be #GivingTuesday. My inbox, and yours, will overflow with messages from every nonprofit we’ve had contact with in the past. Too many of the messages will be the same: Send us money, because… #GivingTuesday! Let’s remember what this day was meant to be: Celebrated on the Tuesday following Thanksgiving (in the U.S.) […]
We all want to be understood
Your donors want to feel understood. Especially now. Coronavirus has been here in the US for about 7 months now. And it feels like years, doesn’t it? (Do you look at old television shows or movies and feel an urge to yell at the actors to get a mask on? Me too. I wonder how […]
Hiring a fundraising copywriter?
How to get the most from your investment Do you need a good fundraising copywriter? If your fundraising plan includes individual donors, you should have a direct mail program. The size and scale of your program may vary, but unless you can keep in contact personally with every donor, direct mail is smart. But perhaps […]
How serious are you about monthly giving?
Monthly giving? I mean, for real, how much of your attention is given to creating, sustaining, growing a monthly giving program at your organization? I don’t mean a checkbox on a reply form, though that’s nice. I mean serious, intentional action to persuade your donors to support your work monthly. I ask because monthly donors […]