Fundraisers spend a good amount of time thinking about their donors – at least if they want to succeed. But there may be a group of people you’re not thinking of: your volunteers. Fundraising staff might not be responsible for managing volunteers – interviewing, scheduling, assigning. But you might want to consider getting to know […]
How you can harness the power of a niche brand
According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest. Broad brands have high brand recognition […]
We have a sickness. It’s called free or cheap.
First, let me emphasize that I’ve spent far more years as a staffer than a consultant. So I’m not pointing fingers away from myself. But why is our immediate reaction to any problem asking if we can get it free or cheap? That way of thinking is hurting us. And it’s hurting all the people […]
Arts fundraising – why donor experiences are your big win
Donor experience matters – a lot – to every nonprofit that needs donors. And it takes many forms. But if yours is an arts organization, you have a built-in super power. Are you using it? What is “donor experience”? Just what it sounds like. What is it like to be a donor to your organization? […]
Connecting Financial Management to Great Nonprofit Strategy
An abundance of your nonprofit’s day-to-day activities are directly impacted by your financial management plan. Good financial management stems from several healthy practices. Some of these practices include the healthy acquisition of funds through fundraising, effective allocation of funds according to good organization skills, and economically-minded spending of such funds for your mission. Therefore, when […]