Even in smaller organizations, an annual report has a way of taking up a lot of space. (Or time, but they’re the same thing, I’m told.) Day to day work halts. Reports are requested from all departments. Designers and writers are hired. An annual report is often seen as the one marketing piece worth investing […]
Why Mass Texting is not a solution for Fundraising
Sending out a broadcast text to supporters, asking them to contribute to a new initiative might seem tempting. You could reach all the people in your contact list at once, and you wouldn’t need to worry about finding volunteers. The same goes for emails and social media updates. But consider this – Source: Evergage 2019 […]
Do you want fundraising success? It’s about caring.
Fundraising is a balancing act. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, really. We talk about […]
Summer round-up: free tools for you
(Originally posted in 2017… updated for you!) It’s summer. It’s hot. So today’s post is an easy one: no heavy lift, and maybe a little help. Here’s a grab bag of free or cheap tools I use and like. Remember, sometimes, free isn’t so free – the time and effort you put into something matters. […]
Are you sending donors something to treasure?
The other night, I was desperate for something to watch. I didn’t want to bother with a movie – just something to fall asleep to. I settled on the National Geographic channel. And it reminded me of the magazines. I no longer subscribe, because I just can’t find the time. But I loved reading them. […]