How do you find a good story? If your organization wants to communicate well with donors – in a way that moves them to feel connected to your mission – you’ll need stories. Stories are how we relate… and have been forever. It’s a human thing. Consider Neanderthal cave art. Even before we were Homo […]
Fundraising lessons we can use from Ukraine
Shortly before last Christmas, Volodymyr Zelenskyy, the president of an embattled Ukraine, spoke to the U.S. Congress. It was an important moment, as he needs to constantly seek support for the attacks his country is experiencing from Russia. He knows the U.S. has the greatest means of support. This is definitely emergency fundraising. But as […]
Why your fundraising program should focus on people
Is your fundraising program based on a few big events each year? Or maybe on a handful of large corporate partnerships? Those can definitely bring in more money for each event or partnership agreement. But there are some good reasons those areas aren’t how you want to build a program that grows and lasts. Donor […]
Why the AI robots are not going to take your job
I don’t think the AI robots are taking over yet. You’ve probably heard all the buzz lately about the magic of AI. And perhaps it’s because I’m a writer, but I don’t think these are the answer to your fundraising copywriting needs… or not THE answer. AI: Garbage in… garbage out First, while it all […]
Are you nervous about 2023? Here’s what you can do
You’re feeling a little nervous about the economy. And you’ve been planning for this year. So you’ve been reading good advice, like this piece in Philanthropy Daily… or this, more succinct, advice from my friend Denisa Casement: So now what? How to maximize your fundraising results so you can keep doing your good work? Here […]
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