As the years go by, donors’ expectations evolve. For nonprofits looking to connect with their audiences in 2025, this means tailoring your outreach experience to their expectations and centering them in your marketing strategy. But how can your nonprofit speak to every individual donor? Nonprofits use individualized strategies for forging relationships with major donors. But […]
Choose Humanity: Why Real Conversations Beat Automation
Don’t automate your communication Every day it seems there’s another shiny new toy, based on AI, to make fundraising faster and easier. It’s surely tempting for an overworked nonprofit staffer with scary-big goals to hit. But while there are certainly areas that might be turned over to automation, communicating with the people who support your […]
5 Donor relations tips for shy people
Does wading into a room full of strangers terrify you? Are you sure you’ll have nothing to say? Afraid you’ll embarrass yourself with your tied-up tongue? Never fear. I’m an introvert who likes people, but I find the idea of glad-handing, networking or otherwise behaving like my extroverted colleagues intimidating. And I’ve been doing this […]
Don’t invoice me when you want a gift
Playing cute tricks with donors isn’t the win you think it is I’ve been stewing about a certain kind of gift solicitation. I’ve hesitated to write about it. But I get more annoyed the more I think about the damage these things can do. Want some examples? This is an email I got. (Good organization; […]
Can we talk about donor care?
You know taking care of your donors is one of the most important things you can do I’ve recently written about thank you letters and donor retention. Yes, they’re very much connected. But it’s now that time of year… tax season. And your donors are likely going through the drudgery of pulling together their records, […]
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