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Why you should care about ALL your donors

Every donor matters, whatever they give

There are no small donors Fundraisers can often talk in shorthand that sounds bad when exposed to the general public. “Small donors” is one of those shortcuts. When you care about donors, you know that sounds bad. It implies some donors matter, and some donors… not so much. Changing how you think about donors – […]

Filed Under: Blog, Donors Tagged With: donor care, stewardship 6 Comments

28 ways you can show donors they matter to you

The best gift is you

Wondering how you can engage and thank your donors? Donors aren’t like mushrooms – if you ignore them, they WILL go away. So you should be thinking about how to make their experience with your organization one that helps them feel connected and important. The good news? There are endless ways you can create great […]

Filed Under: Blog, Donors Tagged With: donor care, donor retention 4 Comments

Do you want fundraising success? It’s about caring.

Care for your donors and yourself

Fundraising is a balancing act. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, really. We talk about […]

Filed Under: Blog, Donors Tagged With: donor care, donor relationships, donor retention 4 Comments

Why your fancy newsletter is failing you

Your fancy newsletter might not be working

Recently, I’ve been holding on to a few newsletters from organizations my husband and I give to. With one shining exception, they’re disappointing. Or worse. What’s frustrating is they could so easily be great. The organizations do good work. I’m sure they have good stories to tell. And yet, they spend the time and money […]

Filed Under: Blog, Donor communications Tagged With: donor care, donor focus, donor newsletter 4 Comments

The Ultimate Guide On Donor Experience

The ultimate guide on donor experience

I recently had the pleasure to present a talk on donor personas to my local Tech 4 Good community group. During the discussion that we had, I had made a comment that using a person’s first name in a communication was not going to cut it for the donor experience. Someone asked me why that […]

Filed Under: Blog, Donors Tagged With: donor care, donor data, donor experience 3 Comments

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Recent Posts

  • Are you for real?
  • Why you should care about ALL your donors
  • And This Little Nonprofit Cried ‘We We We’ All The Way To Bankruptcy
  • 6 Ways to Grow Engagement for your Faith-Based Group
  • What your fundraisers are saying that you need to hear
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Copyright © 2019 · Mary Cahalane · Hands-On Fundraising · P.O. Box 183 · Plantsville, CT 06479