Every time I look at my nightstand, I feel guilty. There sits the biography I asked for, but haven’t read yet. Why? Because I’m happier bingeing on fiction. And thank goodness for libraries, because I go through books like I go through chocolate. But I feel better when I consider what I get from the […]
How to write a thank-you letter that builds relationships
I recently received a thank-you letter. It was awful. And it made me so angry… not just personally. But the waste! The simple way they made a donor feel insignificant. The way they bragged. It hurt my heart. So, I’m writing a little refresher for you. I don’t want your thanks to ever be awful!. […]
Build Major Donor Relationships: 5 Tips for Fundraisers
Securing a major gift is rarely the result of a single conversation. Instead, cultivating these investments requires targeted prospect research, careful portfolio management, and personalized relationship building. Plus, to grow your major gifts program, you’ll need to manage dozens of prospects at once. Maintaining individual relationships at scale is one of the most common challenges […]
How to win donors by writing from your heart
What do you treasure? She’s not sure why she still has them after all these years. Letters. Love letters. From friends and more than friends. From her childhood, really. It was so long ago. But there they are, buried in the basement with other memories. Wrapped in a red ribbon. Treasured. And every once in […]
How you can use the Benjamin Franklin effect
The Benjamin Franklin effect describes how doing a favor for someone can actually make us feel more positive about that person. The phenomenon is named after Benjamin Franklin, one of the Founding Fathers of the United States of America, who wrote about the concept in his autobiography. From The Decision Lab: While serving in the Pennsylvania Assembly, […]
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