Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious mistake. Because in fundraising, data isn’t the opposite […]
Why you should exercise your imagination
Every time I look at my nightstand, I feel guilty. There sits the biography I asked for, but haven’t read yet. Why? Because I’m happier bingeing on fiction. And thank goodness for libraries, because I go through books like I go through chocolate. But I feel better when I consider what I get from the […]
How to write a thank-you letter that builds relationships
I recently received a thank-you letter. It was awful. And it made me so angry… not just personally. But the waste! The simple way they made a donor feel insignificant. The way they bragged. It hurt my heart. So, I’m writing a little refresher for you. I don’t want your thanks to ever be awful!. […]
Build Major Donor Relationships: 5 Tips for Fundraisers
Securing a major gift is rarely the result of a single conversation. Instead, cultivating these investments requires targeted prospect research, careful portfolio management, and personalized relationship building. Plus, to grow your major gifts program, you’ll need to manage dozens of prospects at once. Maintaining individual relationships at scale is one of the most common challenges […]
How to win donors by writing from your heart
What do you treasure? She’s not sure why she still has them after all these years. Letters. Love letters. From friends and more than friends. From her childhood, really. It was so long ago. But there they are, buried in the basement with other memories. Wrapped in a red ribbon. Treasured. And every once in […]
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