You can do better than the appeal we recently received at home. Really! And you probably do already. This was a cold appeal. And they’re definitely harder to craft. You don’t know the audience as well, for one thing. This appeal was also from a large, well-known organization. Sigh. And it’s mostly a brag-fest. They […]
4 Ways to Turn One-Time Donors Into Long-Term Supporters
You’ve just wrapped up a successful fundraising campaign. The donations are in, the thank-yous are sent, and the team is celebrating a job well done. But what happens to all those new names on your donor list? Converting one-time donors into long-term supporters is a vital step toward building a sustainable funding base for your […]
Looking for attention? Why the details matter
It’s almost that time of year again. Your mailbox and inbox are probably getting as crowded as mine are. Appeals from organizations you’ve supported. And appeals from new organizations, hoping to grab your attention. It’s overwhelming to you, a professional. Imagine how it feels to your kind donors. Plus, we’re living in an age of […]
This is why you can’t find a great development director
Great development directors are precious. It seems there is a constant demand for development directors. Turnover is a tremendous problem. People wonder why they can’t find a great one. In their study, Underdeveloped, CompassPoint, and the Evelyn and Walter Haas, Jr. Fund found “high levels of turnover and lengthy vacancies in development director positions throughout the sector.” […]
The new way to fundraise? Trust your mail.
So, have all the cool kids moved to digital? Is AI going to replace human communication? (Don’t get me started on that one…) And is mail so yesterday? Sometimes it seems like that’s what I’m hearing. And I often feel like a grandma, warning people not to move everything online. But grandma or not, I’ll […]
- 1
- 2
- 3
- …
- 109
- Next Page »