Securing a major gift is rarely the result of a single conversation. Instead, cultivating these investments requires targeted prospect research, careful portfolio management, and personalized relationship building. Plus, to grow your major gifts program, you’ll need to manage dozens of prospects at once. Maintaining individual relationships at scale is one of the most common challenges […]
How to win donors by writing from your heart
What do you treasure? She’s not sure why she still has them after all these years. Letters. Love letters. From friends and more than friends. From her childhood, really. It was so long ago. But there they are, buried in the basement with other memories. Wrapped in a red ribbon. Treasured. And every once in […]
How you can use the Benjamin Franklin effect
The Benjamin Franklin effect describes how doing a favor for someone can actually make us feel more positive about that person. The phenomenon is named after Benjamin Franklin, one of the Founding Fathers of the United States of America, who wrote about the concept in his autobiography. From The Decision Lab: While serving in the Pennsylvania Assembly, […]
Can’t afford to raise money?
If your org is a sometimes presence in the lives of your donors and prospects, that’s a problem. For now, and for the future. And that means you need to spend money to make money. But while fundraisers usually understand this, it can be hard to persuade the people with the purse-strings that fundraising isn’t […]
Write a better fundraising appeal
A better fundraising appeal? A better fundraising appeal is simple. You’ve probably heard this before. But my mailbox says too many writers are not taking it seriously. Do you want to write a better fundraising appeal? Do you want to get read? Keep your fundraising appeal simple. I’m talking 4th to 6th grade level, simple. […]
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