Measure your fundraising to succeed. Nonprofits often follow rules regarding fundraising appeals to maximize their success. For example, industry experts will tell you that personalization is key to stewarding donor relationships. And storytelling is a surefire way to tug at your audience’s heartstrings. However, the most reliable source of information about what works for your […]
You just haven’t earned it yet, baby: 5 ways to start
Every time I hear a frustrated fundraiser talk about donors who aren’t giving, that lyric pops into my head. (In case you don’t know, it’s thanks to Steven Patrick Morrissey and Johnny Marr, of course). I know it’s human nature to look around for someone to blame when things don’t go as planned. And right […]
You talking to me? Or why you must focus on donor retention
My mailbox leaves me wondering. We’ve all been reading a lot about donor retention. Maybe so much talk it’s in danger of becoming just another buzzword. But I think it’s critically important. And I’ve seen how powerful a really engaged donor base can be. Organizations benefit from more support, sure. But there’s also something about […]
Zoom in for more effective stories
Zoom in… How close can you get? If you want to write better, one resource I love is the Very Good Copy newsletter from Eddie Shleyner. Recently, he wrote about photography and zooming in to get a better image. He quoted photographer Robert Capa: “If your pictures aren’t good enough, you’re not close enough.” Getting […]
How to raise more money? Less sell and more tell
Facts fail where stories sail. When I see what comes into my inbox or mailbox from nonprofits, the ones I shake my head at usually have something in common. They ask for a gift based on a list of statistics and accomplishments. And I understand the urge. You’re proud of the work you do. You’re […]
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