If part of your work is communicating with donors, your job might be getting harder. We’ve heard that human attention spans are now shorter than those of goldfish. We know more people are reading online, and fewer are reading on paper. We have also known that there is a pattern to how people read – […]
Donor CARE – and you
We never met in person. But John Haydon was my friend. There’s a good possibility he was yours, too. That’s just how he was. On March 8th, I joined a large group of his family and friends at a memorial service. It was so well suited to John – leaving people moved and sad, but […]
Is your fundraising program missing this essential ingredient?
Consistency. I know we live in an age of minuscule attention spans. Advertising always screams NEW! So it’s easy to miss how important something as homely and useful as consistency can be. But it’s key to a strong fundraising program. Consistency takes many forms. Here are a few reasons why it’s so important. Bringing new […]
The important ways you say something without words
What are you really telling donors? Last week, my friend Clay wrote a terrific piece about the importance of data in your fundraising program. You can – and should – read it here. (Don’t worry, I’ll wait.) Clay makes an important argument for not overlooking the “little” things. Hand data entry over to a novice, […]
New Year, New Goals: First Steps for Setting Your Goals
With the new year comes new resolutions. Some are set on improving their physical fitness, while some are dedicated to giving back more to their communities in the coming year. Just as people around the world do, nonprofits set (or refresh) their goals as the new year approaches. With a fresh calendar ripe for filling […]