Fundraising is a balancing act. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, really. We talk about […]
How you can harness the power of a niche brand
According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest. Broad brands have high brand recognition […]
Arts fundraising – why donor experiences are your big win
Donor experience matters – a lot – to every nonprofit that needs donors. And it takes many forms. But if yours is an arts organization, you have a built-in super power. Are you using it? What is “donor experience”? Just what it sounds like. What is it like to be a donor to your organization? […]
The Ultimate Guide On Donor Experience
I recently had the pleasure to present a talk on donor personas to my local Tech 4 Good community group. During the discussion that we had, I had made a comment that using a person’s first name in a communication was not going to cut it for the donor experience. Someone asked me why that […]
What does donor love really mean?
Is donor love just a tactical means to an end? Is it a recognition that fundraising should be about relationships, not transactions? It can mean a lot of things. But today, I want to say it’s about recognition, respect and shared values. Recognition Not everyone is your potential donor. The people who do choose your […]