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5 Steps to Create a Donor Attraction Campaign

5 Steps to Create a Donor Attraction Campaign

You can create a donor attraction campaign with these 5 steps. In the previous article (How Changing your Mindset Will Help You Attract New Donors), I shared a different kind of mindset that can help your organization consistently find new donors.  This way of thinking is key to creating an effective donor attraction campaign, so […]

Filed Under: Blog, Donors, Marketing Communications Tagged With: attract new donors, new donors Leave a Comment

What’s in a name? Respect

What's in a name? Respect

Do names matter? A few weeks ago, Roger Craver wrote about an issue dear to my heart. Having been caught in a tweetstorm with Whiny Donor, my tweets on the subject were mentioned. Whiny, Clay Buck, Tom Ahern, and I all complained about how organizations ignored our names because using two different names on a […]

Filed Under: Blog, Donor communications, Donors Tagged With: donor data, donor relations 4 Comments

The birds and bees of fundraising

the birds and bees of fundraising

“Mommy, where do major donors come from?” Well, dear, it’s a very special story. And you’re old enough now for me to share it with you. It begins with a group of people. They decide to work together to make something better. To be kinder to people or animals. To make beautiful things that everyone […]

Filed Under: Blog, Donors, Fundraising Tagged With: annual giving, individual giving, major gifts Leave a Comment

We all want to be understood

We all want to be understood

Your donors want to feel understood. Especially now. Coronavirus has been here in the US for about 7 months now. And it feels like years, doesn’t it? (Do you look at old television shows or movies and feel an urge to yell at the actors to get a mask on? Me too. I wonder how […]

Filed Under: Blog, Donors Tagged With: empathy, what donors want Leave a Comment

Treating So-Called Small Donors Like Rockstars

Treating so called small donors like rockstars

If the best type of fundraising is one where we create a meaningful and long-lasting relationship with our donors, how can we do that when we’re physically disconnected from each other? Furthermore, how can we do that for any type and size of gift, not just so-called major gifts?  According to the Fundraising Effectiveness Project, […]

Filed Under: Blog, Donors Tagged With: donor care, donor journey 1 Comment

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  • 5 Steps to Create a Donor Attraction Campaign

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