Last week, I wrote about seeking feedback from your donors. One thing you might really want to learn is what you can do for your donors. Fundraisers must think about money. Your organization needs it, and you are likely being evaluated on how much you can raise. But if you put your donor hat on, […]
28 ways you can show donors they matter to you
Wondering how you can engage and thank your donors? Donors aren’t like mushrooms – if you ignore them, they WILL go away. So you should be thinking about how to make their experience with your organization one that helps them feel connected and important. The good news? There are endless ways you can create great […]
Do you want fundraising success? It’s about caring.
Fundraising is a balancing act. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less attention on thanking people. The money’s in the ask, right? Not so much, really. We talk about […]
How you can harness the power of a niche brand
According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest. Broad brands have high brand recognition […]
Arts fundraising – why donor experiences are your big win
Donor experience matters – a lot – to every nonprofit that needs donors. And it takes many forms. But if yours is an arts organization, you have a built-in super power. Are you using it? What is “donor experience”? Just what it sounds like. What is it like to be a donor to your organization? […]