Here are some basic rules that I try to keep front of mind when I write to donors. Kind beats clever It’s tempting for a writer to fall in love with clever prose. We read it, we get it, we smile and nod. But if the purpose of your writing is to help people open […]
Summer round-up: free tools for you
(Originally posted in 2017… updated for you!) Did I say “free tools?” Yes, yes I did. It’s summer. It’s hot. So today’s post is an easy one: no heavy lift, and maybe a little help. Here’s a grab bag of free or cheap tools I use and like. Remember, sometimes, free isn’t so free – […]
Why the things you hate make good appeals
Ever seen an appeal you just hated? I mean, really hated? Most of my career, I’ve focused on annual giving – and especially on communicating with donors. I often open and look at the solicitations I receive. I usually have professional opinions on the appeals. But even so, I’m always surprised by the negative reactions […]
The lesson of my mom’s chili
By Mary Cahalane at Hands-On Fundraising Or why too many cooks who don’t know what’s already in the pot can make a mess. Years ago, my family was gathered at my parents’ home to celebrate Christmas. By now, we were a big crowd – I have three siblings, and each of us has two children. […]
Do you write like you talk?
Would you write to your mother like that? Open your last appeal, newsletter or email. Now read it out loud. Does it sound funny? Does it sound like you? If so, congratulations – you’re a step ahead of many. If not, let’s talk about what you can do to fix that. Good donor communications are […]