Here are some basic rules that I use when I write to donors. After many years writing for donors, there are a few rules I always keep in mind. Because I know when I do, what I write raises more. So consider following these rules as well. I hope they help! Rule 1. Kind beats […]
Want some action? Use emotion.
Years ago, on vacation, as I read 2312, by Kim Stanley Robinson a phrase stopped me cold. I had to dog-ear the page. “Reason can’t work without emotion. People who are cut off from their emotions can’t decide.” Reason can’t work without emotion. People who are cut off from their emotions can’t decide. So, ok, […]
They challenge your fundraising appeal. How should you respond?
Everyone has an opinion about your fundraising appeal… I do lots of copywriting. Case statements, email appeals, and especially mail fundraising appeals. I love it. It’s one of my favorite things to do. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a few off. […]
Summer round-up: free tools for you
(Originally posted in 2017… updated for you!) Did I say “free tools?” Yes, yes I did. It’s summer. It’s hot. So today’s post is an easy one: no heavy lift, and maybe a little help. Here’s a grab bag of free or cheap tools I use and like. Remember, sometimes, free isn’t so free – […]
Why the things you hate make good appeals
Why the things you hate make good appeals Ever seen an appeal you just hated? I mean, really hated? For most of my career, I’ve focused on annual giving – and especially on communicating with donors. I often open and look at the solicitations I receive. I usually have professional opinions on the appeals. But […]
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