Ever seen an appeal you just hated? I mean, really hated? Most of my career, I’ve focused on annual giving – and especially on communicating with donors. I often open and look at the solicitations I receive. I usually have professional opinions on the appeals. But even so, I’m always surprised by the negative reactions […]
The lesson of my mom’s chili
By Mary Cahalane at Hands-On Fundraising Or why too many cooks who don’t know what’s already in the pot can make a mess. Years ago, my family was gathered at my parents’ home to celebrate Christmas. By now, we were a big crowd – I have three siblings, and each of us has two children. […]
Do you write like you talk?
Would you write to your mother like that? Open your last appeal, newsletter or email. Now read it out loud. Does it sound funny? Does it sound like you? If so, congratulations – you’re a step ahead of many. If not, let’s talk about what you can do to fix that. Good donor communications are […]
How to respond when they challenge your fundraising appeal
Everybody’s got an opinion I’ve been doing lots of copywriting lately. Case statements, email appeals, and especially mail appeals. I love it. It’s one of my favorite things to do. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a few off. 1. Does the […]
How to heal an unappealing fundraising appeal
I don’t know why, but I continue to be surprised at major nonprofits – that have the means to do it right – mailing out solicitations that miss. We got one the other day, from a large hospital in our state. I’ll admit, I opened it with some curiosity. I was hoping I might […]