Have you read Blackbaud’s 2016 Charitable Giving Report yet? There’s a great deal of information in this easy-to-read report. I recommend you download it. The report focuses much attention on online giving. And that channel is growing. But one sentence, in particular, stuck out to me, and I want to highlight it: Online giving remains less […]
A quick primer for non or new appeal writers. Start with a story Find a story that illustrates the “why” of your organization. Talk to your program staff. Gather several stories and see which one is best. This won’t be the story that shows off the breadth of your programming. It’s likely not the one […]
Everybody’s got an opinion I’ve been doing lots of copywriting lately. Case statements, email appeals, and especially mail appeals. I love it. It’s one of my favorite things to do. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a few off. 1. Does the […]
I hadn’t joined a cult. I just wanted to remember these important triggers Last week, I wrote about the importance of emotion in your fundraising. It reminded me of the emotional triggers that raise more money. And that more than once have led to raised eyebrows. You see, at my last two jobs, my […]
Do we have – or want – trade secrets in fundraising?
Is the pie limited? Are we really in fierce competition with every other nonprofit for scarce donor dollars? Or could we all learn more from each other – and translate that into better communicating our specific missions?