When writing the perfect donor appeal letter, you might not know where to start. With these tips and tricks, I hope you’ll be able to write a brilliant letter that engages donors and raises more money! Write as if they are your friend, because they are! Letters to our supporters should feel like a conversation. Appeal […]
Do you want to reach more donors? Open your heart
My plea for emotional copywriting Successful fundraising is about reaching people where they make decisions… and that’s their hearts, not their heads. Emotional copywriting is effective copywriting. Writing to donors means using emotional copywriting. Yes, there are some “tricks” you can use to improve your appeal. Simple things, like better formatting. I’ve mentioned some ways you […]
Fundraising appeals: think before you write
So you’re ready to write a fundraising appeal. Now what? Before you even begin to write your appeal, there are some things you should think about. What’s the ONE thing you’ll ask a reader to do? Too often, we use a fundraising appeal as a catch-all for everything we want to tell people. This is […]
How you can save your appeal
Everybody has an opinion about your appeal. Not every opinion should matter. I’m a fundraising copywriter. Case statements, email appeals, and especially mail appeals. I love it. It’s one of my favorite things to do. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a […]
Fundraisers: use stories, not statistics
The human mind is a wanderer by nature. The daydream is the mind’s default state. Jonathan Gottschall What do you like to read? I read a scary book recently. Dystopic, feminist, infuriating. And compelling. (Gather the Daughters, by Jennie Melamed) But it did what I look to fiction to do. It took me away, to […]
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