How can you use the power of metaphor to improve your fundraising? I recently read a fascinating article about how we react to metaphors. I want to share some of what I read. Because understanding this powerful device can help you reach right into your readers’ minds – and touch their hearts. You probably learned […]
Are you facing the terror of the blank page?
“But I’ve said it all before!” The cursor blinks, daring you to give up. Your hands are poised, willing your brain to direct them. And the page is still blank. Are you working on an appeal? Finding it hard to come up with something new? I have some good news for you: you might be […]
Want to reach more donors? Spill your guts.
My plea for emotional copywriting: why you should spill your guts There are some “tricks” you can use to improve your appeal. Simple things, really, like better formatting. I mentioned 8 things you can do to improve your letters here. And how you can improve your writing by keeping it simple here. But there’s one thing […]
What’s your “joy proposition”?
What do donors want? Last week, some friends were chatting on Facebook about an announcement one had seen posted there. Someone wanted to donate a collection of winter coats, hats, and mittens. But the donor didn’t want to give them to an organization to distribute. She wanted to see her gifts being given to the people […]