Paper? I think you can. So, I was born in the Stone Age. I grew up without personal computers, mobile phones, or social media. A phone call to the next town was expensive. I kept in touch with my cousin in Ohio and friends I met at camp with letters on paper. Later, I traded […]
Are you caught up in “Yay Us” fundraising?
“Yay Us!” Be honest… is that what your donor communications read like? First, I want you to know that I’m pulling for you. And if you’re lucky enough to work for a nonprofit whose work you absolutely love and believe in, I’m thrilled for you. Seriously. Not everyone is so fortunate. But you know your […]
A guide to donor segmentation
What you want to know about donor segmentation We all know the golden rule: “Treat people the way you’d want to be treated”. However, as a fundraiser, this doesn’t always make sense. You simply don’t have time to meet with every donor in-person or write thousands of handwritten thank you letters. Instead, it’s better to […]
Donor feedback: are you listening to donors or just talking to them?
Are you listening? I gave a webinar a week ago with my friend, Tim Sarrantonio, about donor experience. (You can still see it here if you’re interested.) Listening as well as talking really matters. One thing we talked about was the importance of feedback. Because relationships are not one way. If your communication plan is […]
3 SEO Metrics to Track for Your Nonprofit Website
Nonprofit SEO metrics matter! You’re probably familiar with the term search engine optimization (SEO), which refers to the way that your website is structured to be found on and rank well in internet search engines like Google. In our digital world, SEO has become almost a buzzword of sorts, as brands and companies toss it […]