Picture a year-end appeal. The goal isn’t met. Time is running out. Your appeal urges donors to act right away, or bad things may happen. “Can’t we keep it upbeat? You know, focus on the good stuff?” a board member will ask. “We know that’s more effective, right?” Well… I don’t think I do know […]
How to respond when they challenge your fundraising appeal
Everybody’s got an opinion I’ve been doing lots of copywriting lately. Case statements, email appeals, and especially mail appeals. I love it. It’s one of my favorite things to do. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a few off. 1. Does the […]
You don’t want to be that guy
Imagine someone comes to your door. You open it and hear: Hey babe! Here’s why you want to go out with me. First, I’m a great person. Just last year, I was listed as one of the 40 greatest guys under 60. In fact, I’m 24% better than last year. Here are some charts and […]
Do you want to really connect? Show, don’t tell me.
One more about the importance of emotion in your fundraising. This week, let’s look at images, not words. There is no faster way into our brains than an image. As Peter Temple explains in this post, “We don’t see words as a series of letters. We see them as pictures.” He goes on to […]