Or, why donor focus might not mean what you think it means. Vu Le of Nonprofit AF recently wrote a long, very thoughtful piece about donor-centrism. He hoped it would generate conversation. And I hope so, too. Vu is an amazing dynamo who is making change happen, not just in his organization, but across the […]
Why you might be focused on the wrong thing
Wrong focus? It’s not about you. I was thrilled to see an article in the New York Times about giving. And even more excited when it featured Tom Ahern, Jen Love, and Jennifer Shang. The article’s title – Asking for Money? Compliment the Donor, Not Your Organization – lays it right out there. My mailbox, […]
Are you trying to make me cry?
Are you trying to make me cry? It keeps happening. And it makes me sad. And a little cranky. Newsletters or other pieces, intended for donors. That have forgotten they’re intended for donors. So I apologize if I’m repeating myself. (Then again, we know how effective repetition is, right?) But I see it, over and […]
How to write a thank you letter when you feel stuck
September’s Nonprofit Blog Carnival gave you links to great articles on thanking your donors. But it can be hard, I know. Here’s how to write that thank you letter – even when you feel stuck. Here’s how to write a thank you letter when you feel stuck First, a confession: I used to write rote, […]
Why you don’t want to be a tool
You don’t want to be a tool, do you? Who do you read to make you think? One blog I like to check in on is Trevor O’Donnell’s Marketing the Arts to Death. As the title says, it’s about arts marketing. But to me, it’s broader. Trevor shows how mistaken arts marketing often is. Because […]
- 1
- 2
- 3
- 4
- Next Page »