Size matters, right? Do you work in a smaller nonprofit? Chances are you do. In 2025, “most nonprofits are small and community-based, serving local needs: 92% spend less than $1 million annually; 88% spend less than $500,000.” (Nonprofit Impact Matters) So you probably can’t turn to a well-oiled fundraising machine to coordinate complicated campaigns that […]
You just haven’t earned it yet, baby: 5 ways to start
Every time I hear a frustrated fundraiser talk about donors who aren’t giving, that lyric pops into my head. (In case you don’t know, it’s thanks to Steven Patrick Morrissey and Johnny Marr, of course). I know it’s human nature to look around for someone to blame when things don’t go as planned. And right […]
Is our donor focus hurting or helping our nonprofits?
Or, why donor focus might not mean what you think it means. Vu Le of Nonprofit AF recently wrote a long, very thoughtful piece about donor-centrism. He hoped it would generate conversation. And I hope so, too. Vu is an amazing dynamo who is making change happen, not just in his organization, but across the […]
Why you might be focused on the wrong thing
Wrong focus? It’s not about you. I was thrilled to see an article in the New York Times about giving. And even more excited when it featured Tom Ahern, Jen Love, and Jennifer Shang. The article’s title – Asking for Money? Compliment the Donor, Not Your Organization – lays it right out there. My mailbox, […]
Are you trying to make me cry?
Are you trying to make me cry? It keeps happening. And it makes me sad. And a little cranky. Newsletters or other pieces, intended for donors. That have forgotten they’re intended for donors. So I apologize if I’m repeating myself. (Then again, we know how effective repetition is, right?) But I see it, over and […]
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