Why is it so hard to say thank you? We spend a lot of time thinking about how to raise more money. We labor over the appeal: the language, the images, the right ask. And then, too often, we treat the thank you as an afterthought. It’s not that hard to write a good, emotional […]
Donor Love
How to write a thank you letter when you’re feeling stuck
You’ve been working hard on that last campaign. And now, you have new gifts! After the celebration, you begin to wonder. How can you write a thank you that works? Where do you start? Here’s my quick thank you letter how-to First, a confession: I used to write rote, boring, perfunctory thank you letters. And […]
How to share feelings
So last time, I wrote about communicating less with facts and more with feelings. Because giving isn’t a logical act, it’s an emotional one. And feelings are how we best connect with other people. But how do you do that? Think about communicating with one person, not an audience. If you’re focused on your audience, […]
What it costs to feel all the feels – and why you should pay
This is a short story about feeling all the feels. Back in my younger days, I was a theater person. I mean, I still feel like a theater person, but now I’m an audience member. Then, I was a performer. As a little girl, my dream was to be a ballet dancer. Watching ballet can […]
How to take your nonprofit’s annual report from chore to score
What purpose does your nonprofit’s annual report serve? Here in the US, the IRS requires you to file one every year. But what they have in mind is the 990… a financial form. Beyond that, your options are myriad. Too many organizations see an annual report as part requirement and part brochure. But if yours […]
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