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Why your fundraising program should focus on people

Is your fundraising program based on a few big events each year? Or maybe on a handful of large corporate partnerships? Those can definitely bring in more money for each event or partnership agreement. But there are some good reasons those areas aren’t how you want to build a program that grows and lasts. Donor […]

Filed Under: Blog, Fundraising, Planning Tagged With: donor communications, fundraising appeals, individual giving Leave a Comment

What you need to know about before and after

Before and after… it’s the line between so much in a story – in all our stories. Think about your own. There are the “before I knew better” stories. The “before I met my partner” stories. The “after the kids were born” stories. The line between before and after signifies an important point in time […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: donor newsletters, fundraising appeals, thank you letters 2 Comments

Where is your dragon?

In honor of the last season of Game of Thrones, let’s talk about dragons. Besides being mythical (maybe), dragons are big and fire-breathing and terrifying. Not something you want to handle on your own. But for fundraising? You want a dragon. I don’t mean something imaginary. I mean something very real, very big and right […]

Filed Under: Blog, Donor communications Tagged With: donor communications, fundraising appeals 3 Comments

Why the things you hate make good appeals

Why the things you hate make good appeals Ever seen an appeal you just hated? I mean, really hated? For most of my career, I’ve focused on annual giving – and especially on communicating with donors. I often open and look at the solicitations I receive. I usually have professional opinions on the appeals. But […]

Filed Under: Blog, Donor communications Tagged With: effective fundraising, fundraising appeals, writing for donors 1 Comment

Do you want to raise more money? You need a plan

Do you want to raise more money? If you don’t know where you are going, you might wind up someplace else. ~Yogi Berra Is this you? Many organizations share a problem. They’re either new and need to build a fundraising program… Or they’re not new at all but have never focused on building a fundraising […]

Filed Under: Blog, Planning Tagged With: donor relations, fundraising appeals, fundraising plans 2 Comments

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