Want to know how to cure donor fatigue? Donor fatigue. Is it real? I don’t buy it. To me, it’s a cop-out. An excuse for bad fundraising. Look, I’m sure many donors are tired of the solicitations they receive. But that’s because so much of what they get is irrelevant to them. Sending fewer appeals […]
Why I want you to fail this year
Why I want you to fail this year No, I don’t want you to have a bad year. But a safe year, with nothing learned? That’s a bad year. Failing can be good! And being afraid to fail? Not so good. An example: I know I need to refresh my website. No, check that. I […]
Go ahead, make me
Have you ever wanted to say “make me!” in response to an appeal? Some frequently used packages always crack me up. I know these are so common because they work – though I’m not sure how “work” is defined, especially in the long term. There’s the nickel pack. No, wait, we’re up to a dime. (I […]