“Creative Deviations”… you know you’re going to find this one interesting right from the title. John Lepp and Jen Love are partners in an agency you’ve probably heard of. Agents of Good are known for their creativity and utter dedication to the humanity of fundraising. They’re also people I’m honored to call friends. So when […]
Donor touches? Paper is still your best bet
Donor touches matter and paper is still your best bet. I have been seeing a lot of articles during the past year about COVID and work. Specifically, about how the pandemic has changed the way we work and the way we communicate. And honestly, how not? Organizations that were tied to an in-person environment had […]
The US Postal Service and you
Between COVID delays and the attempt to hijack our constitutionally created United States Postal Service, mail has slowed down. A lot. But if you’re hoping my next line will read, “so direct mail is over”, I will disappoint you. Because it’s not. It’s still the channel with the highest response rates. And people who are […]
How to write a great fundraising appeal
Here’s how you can put together an appeal that works Back when I was a Girl Scout, we had a bake-off. (I won our Brownie bake-off with peanut butter blossoms because I voted for myself. I still have residual guilt about that.) One of the lessons was to assemble your ingredients before you start. Writing […]
Does your fundraising appeal need a makeover?
Does your fundraising appeal need a makeover? Are you under deadline and working on an appeal? You’ve probably heard you should write fast and edit slow. And so you should. But how do you turn that rambling first draft into an effective appeal – fast? There’s definitely an art to writing a great appeal. It […]
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