I’ve been writing a lot about the role of emotion in fundraising. That’s because it’s so important! But let’s take it another step. Fundraisers often talk about relationship fundraising as opposed to transactional fundraising. You know donors aren’t ATMs and shouldn’t be treated that way. But there is an exchange that happens with a donation. […]
Use these powerful triggers to raise more money. (Though your colleagues might worry.)
I hadn’t joined a cult. I just wanted to remember these important triggers Last week, I wrote about the importance of emotion in your fundraising. It reminded me of the emotional triggers that raise more money. And that more than once have led to raised eyebrows. You see, at my last two jobs, my […]