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Don’t fall in love

Sometimes you can choose when to fall in love It feels wonderful to be in love. Colors are brighter, sounds are sweeter. You know, all that pop song stuff. But it’s a dangerous thing to fall in love with your own writing. Or with your own organization. Don’t get me wrong – you want to […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, donor-focused, fundraising writing, writing for donors 6 Comments

Your killer advantage: great customer service

A customer service story Do your donors feel like this? The other night, my husband called my cell phone. “Are you home?” he asked, puzzled. “Yes”, I answered, just as confused. Apparently, he’d been trying our home line and getting no answer. I checked, and yes, our line was dead. I tried to call AT&T, […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: Customer service, donor retention, Donors, Nonprofit, relationships, writing for donors 2 Comments

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