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How Implementing Email Marketing Best Practices Positively Affects ROI

do your email right

Today’s post comes from our friends at Campaign Monitor. Email marketing is continually cited as the top digital marketing strategy, especially ROI. In fact, some email marketing campaigns have seen up to a 4400% increase, or a return of $44 for every $1 spent. The impact of email marketing goes far beyond delivering messages to […]

Filed Under: Blog, Donor communications Tagged With: email marketing, personalization Leave a Comment

If I was really your friend, you’d know my name

How clean is your data?

You’re busy now, getting those appeals ready for the most wonderful time of the year. I know how crazy it can get. But don’t forget the role good data and personalization play in your success or failure. I’m amazed at how many “Dear Friend” letters I still get. Here’s the truth: even smaller organizations can […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: annual appeals, direct mail, donor relations, donor retention, personalization 10 Comments

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