Today’s post comes from our friends at Campaign Monitor.
Email marketing is continually cited as the top digital marketing strategy, especially ROI. In fact, some email marketing campaigns have seen up to a 4400% increase, or a return of $44 for every $1 spent.
The impact of email marketing goes far beyond delivering messages to inboxes. Email marketing is a surefire way to personalize messages, connect with donors in meaningful ways, and foster donor journeys that affect your bottom line.
Email marketing has huge returns on investments. But these ROIs don’t come without implementing smart strategy. Use email marketing best practices to get the most bang for your buck.
Practices like email personalization, marketing automation, and mobile optimization, can help you succeed. Let’s take a closer look at how each of these strategies will improve your ROI.
1. Personalization
Email personalization allows you to engage with customers in ways that they appreciate. Customers are asking for more personalized shopping experiences. They’re even willing to give up data in exchange for more personalized experiences. Your donors will also respond to personalized communication!
And, it’s no wonder. When you personalize content, donor can find the information they want.
When it comes to email marketing, you can use data to personalize everything from subject lines, images, blocks of copy and more.
You can also send timely messages to people based on location, behavior, and preferences. And, according to recent data, personalization pays off. Open rates for personalized emails average 18.8% compared to 13.1% for emails without personalization.
2. Marketing Automation
Another way email marketers see improved ROIs is through the use of automation. With it, you can set triggers to send relevant automated messages in real-time.
Think about welcome emails, thank you emails, action alerts and more. Automated emails generate 320% more revenue than non-automated emails.
3. Mobile Emails
It’s simply not an option to send out emails today that are not optimized for mobile devices. Worldwide email users will total more than 2.2 billion by the end of 2018.
With the help of the right email marketing provider, sending out mobile optimized emails is not only easy, it’s automatic. All you have to think about is customizing a beautiful template, and the email provider will do the rest of the hard work for you.
Wrap Up
Implementing email marketing best practices is the way to get the best results.
If you’re having a hard time believing it, take a look at the infographic below. Here you’ll find 24 data-backed email marketing stats on everything from personalization and email automation to ROI and mobile emails.
Make the necessary email marketing strategy changes and you can start seeing improved ROIs. Enjoy!
Source: 24 Email Marketing Stats You Need to Know by Campaign Monitor
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