Fundraising is about using your heart as well as your head. And maybe fundraising isn’t really about money at all. In the long run, successful fundraising focuses on relationships. And good fundraisers use their hearts as much as their heads. Does that mean every one of your donors needs to be someone you know personally? […]
Why you should write a thank you from the heart
Answer honestly: how much attention do you pay to the thank you letters or emails you receive after giving? Do you quickly review it to be sure it’s a thank you letter, then file it for your taxes? And does that make the whole experience feel a bit… impersonal? I’m asking not because I think […]
You CAN write a great thank you
Does writing a thank you letter make you feel sort of squeamish? Do you put it off, because… all those feelings? Or maybe just because you don’t know where to start? I got you. Read on… Your opening paragraph As you would with any letter, keep the first paragraph short. And make it all about […]
When you’re too big to succeed
Too big to succeed? My family recently made what was for us a large gift to a national charity. The response was underwhelming, and that’s being kind. An 8.5 x 14 sheet of paper, with the bottom being a tear-off, generic response form. The thank you letter – such as it was – consisted of […]
What you need to know about before and after
Before and after… it’s the line between so much in a story – in all our stories. Think about your own. There are the “before I knew better” stories. The “before I met my partner” stories. The “after the kids were born” stories. The line between before and after signifies an important point in time […]
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