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How well do you know your donors?

Or, more to the point, do they feel as if you know them? I think of a story about President Franklin Delano Roosevelt. After he died, his body was transported by train through America. At one station, a reporter asked a man who was in tears if he knew President Roosevelt. And the grieving man […]

Filed Under: Blog, Donor communications Tagged With: donor communications, donor data, donor focus 8 Comments

Why sincere is better than clever

Why being sincere really matters. We have all made mistakes. That might be the most universally correct statement ever. (Or not!) Admitting to them can be embarrassing. But it can also be educational. Today, I want to use my early mistakes to underline why we should avoid the temptation to be clever when we can […]

Filed Under: Blog, Donor communications Tagged With: donor communications, donor focus, fundraising fails 4 Comments

How you can harness the power of a niche brand

According to Brand Marketing Blog, niche brands are better than broad brands. They say: A niche brand is one that is very meaningful to some people, but not applicable to most people. Niche brands seek to create deep relationships with a subset of potential customers, and ignore the rest.  Broad brands have high brand recognition […]

Filed Under: Blog, Donors Tagged With: donor experience, donor focus, donor relations 4 Comments

Why your fancy newsletter is failing you

Is yours a fancy newsletter? Recently, I’ve been holding on to a few newsletters from organizations my husband and I give to. With one shining exception, they’re disappointing. Or worse. What’s frustrating is they could so easily be great. The organizations do good work. I’m sure they have good stories to tell. And yet, they […]

Filed Under: Blog, Donor communications Tagged With: donor care, donor focus, donor newsletter 4 Comments

Engagement fundraising – how to fundraise smarter

I had the opportunity to read Greg Warner’s book, Engagement Fundraising, a few weeks ago. The book is pitched toward those cultivating major gift and legacy donors. And its promise is “How to raise more money for less in the 21st century.” So what’s it about? The Pareto principle tells us most of the money […]

Filed Under: Blog, Fundraising Tagged With: donor data, donor focus, donor love Leave a Comment

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