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What’s in a name? Respect

What's in a name? Respect

Do names matter? A few weeks ago, Roger Craver wrote about an issue dear to my heart. Having been caught in a tweetstorm with Whiny Donor, my tweets on the subject were mentioned. Whiny, Clay Buck, Tom Ahern, and I all complained about how organizations ignored our names because using two different names on a […]

Filed Under: Blog, Donor communications, Donors Tagged With: donor data, donor relations 4 Comments

How well do you know your donors?

How well do you know your donors?

Or, more to the point, do they feel as if you know them? I think of a story about President Franklin Delano Roosevelt. After he died, his body was transported by train through America. At one station, a reporter asked a man who was in tears if he knew President Roosevelt. And the grieving man […]

Filed Under: Blog, Donor communications Tagged With: donor communications, donor data, donor focus 7 Comments

Is your fundraising program missing this essential ingredient?

Is your fundraising program missing this essential ingredient?

Consistency. I know we live in an age of minuscule attention spans. Advertising always screams NEW! So it’s easy to miss how important something as homely and useful as consistency can be. But it’s key to a strong fundraising program. Consistency takes many forms. Here are a few reasons why it’s so important. Bringing new […]

Filed Under: Blog, Fundraising Tagged With: donor communications, donor data, Fundraising Leave a Comment

The Ultimate Guide On Donor Experience

The ultimate guide on donor experience

I recently had the pleasure to present a talk on donor personas to my local Tech 4 Good community group. During the discussion that we had, I had made a comment that using a person’s first name in a communication was not going to cut it for the donor experience. Someone asked me why that […]

Filed Under: Blog, Donors Tagged With: donor care, donor data, donor experience 7 Comments

Engagement fundraising – how to fundraise smarter

Engage donors by using all the tools you can!

I had the opportunity to read Greg Warner’s book, Engagement Fundraising, a few weeks ago. The book is pitched toward those cultivating major gift and legacy donors. And its promise is “How to raise more money for less in the 21st century.” So what’s it about? The Pareto principle tells us most of the money […]

Filed Under: Blog, Fundraising Tagged With: donor data, donor focus, donor love Leave a Comment

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