Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious mistake. Because in fundraising, data isn’t the opposite […]
What’s in a name? Respect
Do names matter? A few weeks ago, Roger Craver wrote about an issue dear to my heart. Having been caught in a tweetstorm with Whiny Donor, my tweets on the subject were mentioned. Whiny, Clay Buck, Tom Ahern, and I all complained about how organizations ignored our names because using two different names on a […]
How well do you know your donors?
Or, more to the point, do they feel as if you know them? I think of a story about President Franklin Delano Roosevelt. After he died, his body was transported by train through America. At one station, a reporter asked a man who was in tears if he knew President Roosevelt. And the grieving man […]
Is your fundraising program missing this essential ingredient – consistency?
Fundraising’s essential ingredient: Consistency. I know we live in an age of minuscule attention spans. Advertising always screams NEW! So it’s easy to miss how important something as homely and useful as consistency can be. But it’s key to a strong fundraising program. Consistency takes many forms. Here are a few reasons why it’s so […]
The Ultimate Guide On Donor Experience
I recently had the pleasure to present a talk on donor personas to my local Tech 4 Good community group. During the discussion that we had, I made a comment that using a person’s first name in communication was not going to cut it for the donor experience. Someone asked me why that isn’t enough. […]