I had the opportunity to read Greg Warner’s book, Engagement Fundraising, a few weeks ago. The book is pitched toward those cultivating major gift and legacy donors. And its promise is “How to raise more money for less in the 21st century.” So what’s it about? The Pareto principle tells us most of the money […]
Data-driven relevancy builds personal connections
Post thanks to Action Graphics Data-driven relevancy builds personal connections As you know, there’s a lot more to fundraising than simply reaching out to potential donors and soliciting donations. The most successful nonprofit organizations connect with individuals whose values align with the organization’s mission. This enables the nonprofit to reach out to prospective donors, build […]
What Facebook can teach you about trust
Who do you trust? As I write, Facebook founder Mark Zuckerberg is answering questions in the Senate. He’s avoided this session to date. Today, he can’t. And that’s because his business model and a sloppy thirst for income led to a frightening abuse of users’ information. Yes, we’ve all heard it before: if you’re not […]