Who do you trust? As I write, Facebook founder Mark Zuckerberg is answering questions in the Senate. He’s avoided this session to date. Today, he can’t. And that’s because his business model and a sloppy thirst for income led to a frightening abuse of users’ information. Yes, we’ve all heard it before: if you’re not […]
Advanced Donor Stewardship: How to Keep Your Donors Giving Year after Year
by Joe Garecht Stewardship is one of the most important components of the fundraising process. Prospecting, cultivation, and asking are certainly important… but in my experience, building a strong donor stewardship system should be your top priority if you want to strengthen your development program. For many fundraisers, this comes as a surprise. That’s because […]
26 ways to show your donors they matter
How many different ways can you engage and thank your donors? One great thing about this time of year is that we are thinking about gratitude. Donors aren’t like mushrooms – if you ignore them, they WILL go away. There is no end to the ways you can create great experiences for your donors. Here […]