How many different ways can you engage and thank your donors? One great thing about this time of year is that we are thinking about gratitude. Donors aren’t like mushrooms – if you ignore them, they WILL go away. There is no end to the ways you can create great experiences for your donors. Here […]
4 ways you might be making it all about you
And why that’s a mistake We all do it from time to time. We fall a little in love with our own organization. Or we get a little tired of the hard work. Then we forget that good fundraising focuses on the donor and the mission. Are you making these mistakes? 1. You make decisions […]
12 ways you can thank your donors
Saying thank you is a critical part of fundraising. Sometimes, we can focus most attention on getting a gift. But great thanks are key to getting the next gift. Here are 12 ideas of how to thank your donors. 1. A prompt, personal, sincere thank you letter This is the least you should do, of […]
How to address hard truths in the era of fake news
Yes, this is still a piece about fundraising and nonprofits I watched the press conference wind to an end. At that point, the spokesperson uttered demonstrably incorrect words and walked away from the podium. Boom. The intent was obvious: my “facts” will trump your “fake news”. Obviously, our current situation is fraught with danger. But […]
Feeling stuck? How to write a thank you that works
(Originally published last year) It’s the end of the year. You’ve done everything to make the most of these last few weeks. Now you have lots of thank you letters to write. But you’re feeling stuck. Where do you start? Here’s my quick how-to. First, a confession: I used to write rote, boring, perfunctory thank you […]