Put yourself in your donor’s shoes. Sometimes saying thank you is treated as an administrative (boring) necessity. It should be an integral part of building strong donor relationships. But the really sad thing is it’s so easily fixed! Think about the little cartoon above. If your thank you letter reads like a brochure about your organization […]
A friend shared a video that I had to share with you. If you’ve ever wondered why donors donate, this might help. I hope it also reminds you of why you do this work. Enjoy!
I wrote last week about our smaller donors and how wonderful they are. The often unsung backbone of many organizations (or the smart ones, anyway), these folks don’t ask for much and offer what’s probably a lot to them. So without sounding too self-serving, I’d like to celebrate another unsung group of people – nonprofit […]
“Piglet noticed that even though he had a Very Small Heart, it could hold a rather large amount of Gratitude.” ― A.A. Milne, Winnie-the-Pooh It’s the season for turkey and over-eating. But also, and much more filling, for gratitude. Gratitude has a way of resetting our outlook. It’s just about impossible to be truly grateful […]
Why a donor newsletter? For much of the past decade, I worked for nonprofits that are on the smaller side. We needed maximum results from minimal staff. I’m always on the look-out for great ideas that I can copy, DIY-style. So it’s fortunate that I’ve been a fan of Tom Ahern and his e-newsletter for so […]