Saying thank you is a critical part of fundraising. Sometimes, we can focus most attention on getting a gift. But great thanks are key to getting the next gift. Here are 12 ideas of how to thank your donors. 1. A prompt, personal, sincere thank you letter This is the least you should do, of […]
Yes, this is still a piece about fundraising and nonprofits I watched the press conference wind to an end. At that point, the spokesperson uttered demonstrably incorrect words and walked away from the podium. Boom. The intent was obvious: my “facts” will trump your “fake news”. Obviously, our current situation is fraught with danger. But […]
(Originally published last year) It’s the end of the year. You’ve done everything to make the most of these last few weeks. Now you have lots of thank you letters to write. But you’re feeling stuck. Where do you start? Here’s my quick how-to. First, a confession: I used to write rote, boring, perfunctory thank you […]
Put yourself in your donor’s shoes. Sometimes saying thank you is treated as an administrative (boring) necessity. It should be an integral part of building strong donor relationships. But the really sad thing is it’s so easily fixed! Think about the little cartoon above. If your thank you letter reads like a brochure about your organization […]
A friend shared a video that I had to share with you. If you’ve ever wondered why donors donate, this might help. I hope it also reminds you of why you do this work. Enjoy!