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She’s the one.

Listen to the boss: your donor is the one

Your donor, that is. Or she should feel like the one. Strong communication is one to one. Underline that for fundraising communications. Who me? Think about it. You’re writing with a purpose. You want someone to do something. The easiest way to be ignored is to ask if “someone” would do it. (One funny exception: […]

Filed Under: Blog, Donor communications Tagged With: donor focus, donor love, Writing Leave a Comment

The one thing you need to know about fundraising

One thing to remember about fundraising

It’s not about you I’m embarrassed to say it took me years to realize this. I – like you, maybe – was filled with enthusiasm for my organization. That’s good. It’s really hard to do good work when you don’t feel that way. But I let it color my fundraising perspective. This lesson can come […]

Filed Under: Blog, Donors Tagged With: donor focus, Donors, nonprofit mission Leave a Comment

Are you using the magic fundraising word?

Magic fundraising?

Fundraising magic? You’ve heard it before: a magic word that will transform your fundraising. You. So you dutifully make sure that word is everywhere. But maybe it doesn’t do as much magic as you’d expected. You is magic, but there’s more to it than that. Donor-focused writing matters Of course, it does. No one is […]

Filed Under: Blog, Donor communications Tagged With: donor appeals, donor as hero, donor focus 1 Comment

Why I still believe in mushy fundraising

There's always room for the feels

Is donor-centricity a crock? There was an interesting discussion at The Agitator last month. (I think it began with Who Gets Fired? but I can’t promise I’m right. The conversation continued over days because it’s important.) It raised a question: who’s to blame for lousy fundraising? Development staff, executive directors, consultants… we ran through the gamut. […]

Filed Under: Blog, Donors Tagged With: donor focus, donor love, donor-centric, emotional fundraising 1 Comment

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Recent Posts

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Copyright © 2019 · Mary Cahalane · Hands-On Fundraising · P.O. Box 183 · Plantsville, CT 06479