Your donor, that is. Or she should feel like the one. Strong communication is one to one. Underline that for fundraising communications. Who me? Think about it. You’re writing with a purpose. You want someone to do something. The easiest way to be ignored is to ask if “someone” would do it. (One funny exception: […]
The one thing you need to know about fundraising
It’s not about you I’m embarrassed to say it took me years to realize this. I – like you, maybe – was filled with enthusiasm for my organization. That’s good. It’s really hard to do good work when you don’t feel that way. But I let it color my fundraising perspective. This lesson can come […]
Are you using the magic fundraising word?
Fundraising magic? You’ve heard it before: a magic word that will transform your fundraising. You. So you dutifully make sure that word is everywhere. But maybe it doesn’t do as much magic as you’d expected. You is magic, but there’s more to it than that. Donor-focused writing matters Of course, it does. No one is […]
Why I still believe in mushy fundraising
Is donor-centricity a crock? There was an interesting discussion at The Agitator last month. (I think it began with Who Gets Fired? but I can’t promise I’m right. The conversation continued over days because it’s important.) It raised a question: who’s to blame for lousy fundraising? Development staff, executive directors, consultants… we ran through the gamut. […]