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Let’s make caring cool again

Let's make caring cool again

We live in desperate, frightening times. Covid is raging, killing people in numbers too big for our hearts to grasp. Those of us who can cling to the myth that we live in a safe bubble, where our loved ones are not sick. Those of us who can’t, grieve. There is little help yet from […]

Filed Under: Blog, Thanks Tagged With: caring, nonprofit community, Thanks Leave a Comment

How to show your donors they matter

Where is your focus?

You know you should thank your donors right away. With sincerity. But unless you don’t care about keeping your donors, you also need to confirm their decision to give was a wise one. How? You share with them what their giving has done. With stories, not statistics. This could be a donor newsletter. It could […]

Filed Under: Blog, Donor communications Tagged With: donor newsletters, donor retention, Thanks 1 Comment

Is your annual report a vanity piece or a hard worker?

How hard is your nonprofit annual report working?

It’s a serious question: what purpose does your annual report serve? What outcomes are you looking for? Too many organizations see an annual report as part required reporting and part organizational brochure. But even if yours is meant to be a sales piece, is it selling? How do you know? And if you see reporting […]

Filed Under: Blog, Donor communications Tagged With: annual report, donor relationships, Thanks 5 Comments

Why you should be creating a donor newsletter

Fundraising newsletter fail

Newsletters: a love letter to your donors. I had the opportunity to talk with a couple of executive directors who are working with a friend of mine, Jenny Mitchell. Both were interested in the how-to of an annual giving program. I found myself mentioning newsletters often. Yes, appeals. Yes, great thanks. Newsletters rock. But newsletters… newsletters […]

Filed Under: Blog, Donor communications Tagged With: donor loyalty, donor newsletters, Thanks 11 Comments

Being grateful makes you and your donors happier

Spark some donor gratitude

At times our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us.                                         […]

Filed Under: Blog, Caring for yourself Tagged With: donor love, donor relations, Thanks Leave a Comment

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