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Why you should be creating a donor newsletter

Fundraising newsletter fail

Newsletters: a love letter to your donors. I had the opportunity to talk with a couple of executive directors who are working with a friend of mine, Jenny Mitchell. Both were interested in the how-to of an annual giving program. I found myself mentioning newsletters often. Yes, appeals. Yes, great thanks. Newsletters rock. But newsletters… newsletters […]

Filed Under: Blog, Donor communications Tagged With: donor loyalty, donor newsletters, Thanks 10 Comments

Has your fundraising program stalled?

Fundraising stalled?

Let me start with a story Many years ago, when we were first married and before kids, my husband and I took a trip out to California. We wanted to see San Francisco and visit my brother, then in Salinas. When we got to San Francisco, we were looking around when a cab driver approached […]

Filed Under: Blog, Fundraising Tagged With: donor journey, donor loyalty, fundraising programs 1 Comment

Why your smaller-dollar donors should matter

all donors should matter

Why should you care? The Agitator ran an article about changes in giving that ought to concern us all. While overall giving was up last year, more of the money came from wealthy donors. Smaller dollar gifts declined. Do read the article, and the study, Gilded Giving, it references. In the article, Roger Craver points […]

Filed Under: Annual Giving, Blog Tagged With: donor love, donor loyalty, small donors 5 Comments

How good are you at customer service?

Customer service matters in fundraising

Can we talk customer service? Maybe you don’t think about our work as customer service work. That’s the folks at the store or on the other end of the phone when you need help. Or the person at the counter of your favorite bagel place. But if your organization deals with the public – especially […]

Filed Under: Blog, Donors Tagged With: Customer service, donor loyalty, donor relations 3 Comments

Here’s to your fresh start

Give your fundraising a fresh start

2015 A new year. A fresh start. A chance to take a breath, see where you are and where you want to be. OK, so we all know about resolutions. (Raise your hand: who’s going to lose weight this year, for sure?) But seriously, resolve to improve your fundraising. Pick just a few things and then do them! You’ll […]

Filed Under: Blog, Donor communications, Planning, Thanks Tagged With: donor care, donor loyalty, donor survey, Fundraising, new year resolutions, writing for donors Leave a Comment

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Copyright © 2019 · Mary Cahalane · Hands-On Fundraising · P.O. Box 183 · Plantsville, CT 06479