It’s not about you. Sorry. Quite often, I go through my mail and see appeals that disappoint me. It’s not that the cause is wrong (those I rarely even open). It’s the self-aggrandizing tone. I’ve been thinking about this for years and have held off writing anything. I don’t want to point fingers at any […]
Why your great story leads to a better world
If you’ve been wondering why I make such a fuss about stories, read on. Here’s the thing. Insiders (that would be you, nonprofit hero) understand all the details. We eat, sleep, and drink our organizations’ missions – the “why” of our work. But almost none of your donors or might-be donors do. They have their […]
Transform your interview process into storytelling magic
The best stories are personal If your organization wants to communicate well with donors – in a way that moves them to feel connected to your mission – you’ll need stories. Stories are how we relate… and have been forever. It’s a human thing. Consider Neanderthal cave art. Even before we were Homo sapiens, we […]
HOW to tell me a story
If you’re a fundraiser, telling a good story is a skill you need. Why? The simplest answer is that stories – not facts – are how we make decisions. But there are lots of delicious layers to that answer. Stories are how we relate Facts – especially statistics – light up a part of our […]
If you want to raise more money, tell me a story
Storytelling rightfully gets lots of attention After all, human beings communicate through stories – and always have. You probably know someone who is a terrific storyteller. I’ve got a friend with a real gift for it. It doesn’t matter whether she’s telling me about a life-or-death situation or a trip to the grocery store. Either […]
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