If you don’t know where you are going, you might wind up someplace else. ~Yogi Berra Is this you? Many organizations share a problem. They’re either new and need to build a fundraising program… Or they’re not new at all but have never focused on building a fundraising program. In both situations, the answer is […]
Are you in a groove or in a rut?
When repetition is good Messaging that works Given time and trials, you may find ideas and language that works well for your fundraising. When you do, feel free to continue to use it. Your readers aren’t waiting for your latest artistic creation; they read your appeals to know how they can help. They give because […]
Do and do not for 2016
A new year. Time to hit the reset button. It’s a good thing to stop, think about what we’ve done, and contemplate how to do better. So here are my suggestions for your new year. Do make the time now to clean up your database. Bad data is bad fundraising. Make sure your records are […]
2 steps you need to raise money without a prince
Daydreaming isn’t fundraising. Maybe it’s human nature. But it hurts your fundraising program. It often happens in new, small or struggling organizations. Or maybe it’s just more noticeable there. Your fundraising isn’t going well. Your small group of supporters is becoming unenthused and giving less. Panic and frustration ensue. But creating or sticking to a fundraising […]
5 ways to rock your fall fundraising
Ah, those crisp new days of fall! Back to school, falling leaves… who doesn’t love it? Me. I don’t love it. You have to pry summer from my grasping hands. But fall comes – and winter behind it – regardless. And with it, your biggest fundraising season of the year. Have you planned to make […]